WhatsApp Template to Thank Your Customers After the Sale (Food Service)

Thanking after a sale is not a minor detail: it is what turns an occasional customer into one who comes back. But with the midday chaos, sending a personalized message to each one usually ends up pending. Here we leave you a ready-to-copy template, with variables so you don't have to write it by hand every time.

What goes in each variable

• {{1}}: the customer's name (e.g., 'Maria'). If you don't have it, you can use 'neighbor' or 'friend'.
• {{2}}: the order number or detail (e.g., 'No. 245' or 'the Neapolitan pizza').

How to load this template in WhatsApp Business

1. 1Open WhatsApp Business and go to the 'Message templates' section.
2. 2Create a new template, choose the 'Marketing' category, and paste the text with the variables.
3. 3Customize the subject (e.g., 'Post-sale thank you') and save.
4. 4Wait for Meta's approval (it can take up to 48 hours).
5. 5Once approved, use it manually or load it into Wando so the AI can suggest it at the right moment.

If you use Wando, you don't need to copy and paste: you load the template in the panel and the AI automatically suggests it when it detects that the customer has already received their order. You approve it with one click and that's it. And since Wando learns from your responses, over time it will know when and how to use it best.

Message variations

When to send this message (and when not to)

The ideal time is between 1 and 3 hours after the customer received their order. If it's delivery, wait until the courier confirms delivery; if it's in-store, you can send it right after they pay. The goal is for the message to arrive while the experience is still fresh.

Don't send it: if the order had delays or complaints, if the customer already asked to cancel, or if you don't have their explicit consent for marketing messages. In those cases, such a message can add a problem instead of building loyalty.

How to reply when the customer responds (3 cases)

When the customer replies to the thank-you, the conversation becomes a regular message, not a template. Here are three likely responses and how to answer them.

• Complaint: 'The pizza arrived cold.' → '{{1}}, we are truly sorry! We offer you a 10% discount on your next order or a replacement. Which would you prefer?'
• Positive comment: 'It was delicious!' → 'Thank you {{1}}! We are very happy that you enjoyed it. We look forward to seeing you soon to try the new items.'
• Question: 'Do you deliver to {{1}}?' → 'Yes, we deliver to {{1}}. The cost and time depend on the area. Shall we send you the details?'

How to know if the message worked

Look at two metrics: the response rate and repeat sales. If a customer responds to the thank-you message, it is a sign that the message did not bother them and that there is a connection. If they order again within the next two weeks, the message fulfilled its purpose.

In the Wando inbox, you will see message and campaign statistics: how many were sent, how many were replied to, and how many were opened. Compare those numbers between customers who received the thank-you message and those who did not. If there is no difference, adjust the text or the time.

Why Meta may reject the template and how to fix it

Meta rejects marketing templates when they are not clear, promise something that is not fulfilled, or do not include an option to stop receiving messages. If your template says 'We look forward to seeing you!' without context, it may come across as spam.

To fix it: use the business name in the message, avoid concrete promises you cannot fulfill (such as '20% discount' if it is not currently valid), and add a line like 'Reply STOP to no longer receive messages.' Check Meta's official documentation for valid examples.

Formal and friendly variant: when to use each one

The formal variant is for customers you don't know, who placed a large order, or who have a corporate profile. The close variant is for regular customers, neighbors, or when there's already trust.

Simple rule: if you're unsure, use the formal one. A 'Dear Sir/Madam' never offends; a casual 'che' can go down badly if there's no trust. But if the customer already uses the informal 'tú' with you or responds with trust, the close variant strengthens the bond.

When to send this message (and when not to)

The ideal time is between 1 and 3 hours after the customer received their order. If it's delivery, wait until the delivery person confirms the drop-off; if it's in-store, you can send it as soon as they pay the bill. The goal is for the message to arrive while the experience is still fresh.

Don't send it: if the order had delays or complaints, if the customer already asked to cancel, or if you don't have their explicit consent for marketing messages. In those cases, such a message can add a problem instead of building loyalty.

What to reply when the customer responds (3 cases)

When the customer responds to the thank-you, the conversation becomes a normal message, not a template. Here are three likely responses and how to reply to them.

• Complaint: 'The pizza arrived cold.' → '{{1}}, we're very sorry! We offer you a 10% discount on your next order or a replacement. Which do you prefer?'
• Positive comment: 'It was delicious!' → 'Thank you {{1}}! We're really glad you enjoyed it. We look forward to seeing you soon to try the new items.'
• Question: 'Do you deliver to {{1}}?' → 'Yes, we deliver to {{1}}. The cost and time depend on the area, shall we send you the details?'

How to know if the message worked

Look at two metrics: response rate and repeat purchases. If a customer responds to the thank-you, it's a sign that the message didn't annoy them and that there's a connection. If they order again within the next two weeks, the message did its job.

In your Wando inbox you'll see statistics for messages and campaigns: how many were sent, how many were replied to, and how many were opened. Compare those numbers between customers who received the thank-you and those who didn't. If there's no difference, adjust the text or the timing.

Why Meta may reject the template and how to fix it

Meta rejects marketing templates when they are unclear, promise something that isn't fulfilled, or don't include an option to stop receiving messages. If your template says 'We look forward to seeing you!' without context, it may come across as spam.

To fix it: use the business name in the message, avoid specific promises you can't keep (like '20% discount' if it's not currently valid), and add a line like 'Reply STOP to stop receiving messages.' Check Meta's official documentation for valid examples.

Formal and friendly variants: when to use each

The formal variant is for customers you don't know, who placed a large order, or who have a corporate profile. The friendly variant is for regular customers, neighbors, or when trust is already established.

Simple rule: if in doubt, use the formal one. 'Dear' never offends; 'hey' can go down badly if there is no trust. But if the client already uses the informal 'you' with you or responds with confidence, the close form strengthens the bond.