WhatsApp template to launch a product in your ecommerce

When you launch a new product, WhatsApp is the most direct channel to notify your customer base. But sending the same message to everyone, one by one, is a headache. With this template, you have it ready to copy, paste, and customize with each customer's data.

• {{1}}: customer's name (e.g., 'María').
• {{2}}: new product name (e.g., 'the new oversized jacket').
• {{3}}: direct link to the product in your online store.

1. 1Load the template in the Wando panel (section 'Plantillas') and fill in the variables with your customer's data.
2. 2Activate the sending: the AI will use it automatically when a customer asks about that product, or you send it manually from the inbox.
3. 3If you use WhatsApp Business directly, go to 'Message tools' > 'Template messages' and create it with the same variables.

When to send this message (and when not to)

Exact timing matters. Send it as soon as the product is available in your store, ideally between Tuesday and Thursday from 10:00 to 18:00. That range usually has better open rates than early Monday or Friday afternoon, when people are focused on other things.

Don't send it if the customer hasn't given you the OK to receive promotions. Don't use it for a shipping notice or order confirmation either: that goes as a transactional message with a different template. And avoid sending it more than once per launch: repeating the same message to the same list is the fastest way to get reported as spam.

How to respond if the customer asks for the price

If the customer replies "how much does it cost?", don't send them a PDF or a generic link. Reply with the exact price and a gentle nudge to close:

Example: "Hi {{1}}! The {{2}} is {{3}}. Here's the link for you to check it out: {{4}}. If it works for you, I'll hold it for 24 hours so you don't miss out."

Variables: {{1}} name, {{2}} product, {{3}} price (note: don't make up prices, use the ones you have loaded), {{4}} direct link.

• If the price varies by customer (discounts, memberships), clarify: "The price depends on your situation, tell me and I'll send you yours."
• If they ask about shipping, add: "Shipping is nationwide, the cost is calculated by the cart before payment."

How to respond if the customer asks for more photos or details

Don't just say "check the website." Offer what they need and close with a specific question:

Example: "Hi {{1}}! I'll send you more photos of the {{2}} here. Would you like me to also send you the exact measurements or anything else?"

If the customer is undecided between two sizes or colors, add: "If you want, I'll send you the size guide and help you choose. Tell me what you're unsure about and we'll sort it out."

What to reply when the customer says 'I'll think about it'

That "I'll think about it" is not a no, but if you don't engage them, they'll go cold. Reply with something that adds value and leaves the door open:

Example: "Sure {{1}}, take your time. If it helps, I'll hold the {{2}} for 24 hours so it doesn't run out. Any questions, I'm here."

Don't insist or send another message the next day. Let them come back on their own. If they don't come back within a week, only then can you send them a special promo (always with their consent).

How to know if the message worked

The message worked if the customer clicks the link, replies with something, or makes a purchase. Don't just rely on a hunch: measure it.

In Wando, campaign statistics show you delivered, read, and click counts. Compare those numbers with your previous sends: if the click-through rate is higher than 5%, it did well. If it's lower, try changing the subject line or the time.

Another sign: the customer replies with a specific question (price, size, shipping). That means the message interested them, even if they haven't purchased yet.

Why Meta may reject the template (and how to fix it)

Meta rejects marketing templates for three common reasons: language that seems like spam (all caps, repeated exclamation marks), lack of customer opt-in, or the message not being clear about what it's promoting.

If it's rejected, review the text: remove extra exclamation marks, make sure the product {{2}} is well described, and that the link {{3}} goes directly to the product, not to the homepage.

After correcting it, resubmit it for review. Approval can take up to 48 hours, but it's usually faster if the text is clean.

When to send this message (and when not to)

Timing is everything. Send it as soon as the product is available in your store, ideally between Tuesday and Thursday from 10:00 to 18:00. That time frame usually has better open rates than early Monday or Friday afternoon, when people are focused on other things.

Don't send it if the customer hasn't given you the OK to receive promotions. Also, don't use it for a shipping notice or order confirmation: that goes as a transactional message with a different template. And avoid sending it more than once per launch: repeating the same message to the same list is the fastest way to get reported as spam.

How to respond if the customer asks about the price

If the customer replies "How much does it cost?", don't send a PDF or a generic link. Reply with the exact price and a gentle nudge to close the sale:

Example: "Hi {{1}}! The {{2}} is priced at {{3}}. I'll leave you the link to check it out: {{4}}. If it works for you, I'll hold it for 24 hours so you don't miss out."

Variables: {{1}} name, {{2}} product, {{3}} price (note: don't make up prices, use the ones you have on file), {{4}} direct link.

• If the price varies by customer (discounts, memberships), clarify: "The price depends on your case, tell me and I'll send you yours."
• If they ask about shipping, add: "Shipping is available nationwide, the cost is calculated by the cart before payment."

How to respond if the customer asks for more photos or details

Don't just say "check the website." Offer what they need and close with a concrete question:

Example: "Hi {{1}}! I'm sending you more photos of the {{2}} here. Would you also like me to send the exact measurements or anything else?"

If the customer is unsure between two sizes or colors, add: "If you want, I'll send you the size guide and help you choose. Tell me what you're unsure about and we'll sort it out."

What to reply if the customer says 'I'll think about it'

That "I'll think about it" isn't a no, but if you don't engage them, they'll go cold. Reply with something that adds value and leaves the door open:

Example: "Sure {{1}}, take your time. If it helps, I'll hold the {{2}} for 24 hours so it doesn't sell out. Any questions, I'm here."

Don't insist or send another message the next day. Let them come back on their own. If they don't come back within a week, only then can you send them a targeted promo (always with their consent).

How to know if the message worked

The message worked if the customer clicks on the link, replies with something, or makes a purchase. Don't just rely on a feeling: measure it.

In Wando, campaign statistics show you delivered, read, and click counts. Compare those numbers with your previous sends: if the click-through rate is above 5%, it went well. If it's lower, try changing the subject line or the time.

Another signal: the customer replies with a specific question (price, size, shipping). That means the message got their interest, even if they haven't bought yet.

Why Meta might reject the template (and how to fix it)

Meta rejects marketing templates for three common reasons: language that looks like spam (all caps, repeated exclamation marks), lack of customer opt-in, or the message not being clear about what it's promoting.

If it's rejected, review the text: remove extra exclamation marks, make sure the product {{2}} is well described, and that the link {{3}} goes directly to the product, not the homepage.

After correcting it, resubmit it for review. Approval can take up to 48 hours, but it's usually faster if the text is clean.