WhatsApp template for real estate agencies: new property that matches your search

If you run a real estate agency, you know that when a new property comes in, time matters: the first to reach out gets the showing. With this WhatsApp template, you'll let interested buyers know about a property that matches their search, without having to write the same message a thousand times.

What goes in each variable

• {{1}}: the interested person's name (e.g. 'Martín').
• {{2}}: your name or the name of the agent sending the message.
• {{3}}: the name of the real estate agency.
• {{4}}: the type of property (e.g. '2-room apartment').
• {{5}}: the location (area, neighborhood or address).
• {{6}}: the price or price range (e.g. 'USD 150,000').

1. 1Copy the message and replace each variable with the real details of the interested person and the property.
2. 2In WhatsApp Business, save it as a template in 'Chat tools' so you can reuse it.
3. 3In Wando, you upload the template to the dashboard and the AI uses it automatically when it detects that a property matches a contact's previous search.

Message variations

When to send this message (and when not to)

This message performs well when the property is new or recently listed, and the interested party has been looking for it recently. The key factor is time: if more than 48 hours have passed since you listed the property, the message loses strength because the interested party may have already seen it elsewhere or decided on another one.

Don't send it if the contact hasn't given their consent to receive updates. Also not if the property doesn't match what they're looking for: a generic message like 'we have something for you' burns the contact and increases the risk of a report. And avoid sending it at odd hours: between 21:00 and 9:00, better to leave it for the next day.

If the interested party has already responded to a similar message at some point, then yes: it's a sign that the channel works. If they never opened or responded, reconsider whether it's worth spending a marketing message on them.

What to reply if the client says 'yes, I'm interested'

The most common response is a plain yes. There you don't have to sell anything else: you have to coordinate the visit and provide the missing details. Send this:

'Great {{1}}! Here are the details: the property is in {{5}}, has {{4}} and the price is {{6}}. Does Saturday morning work for you, or do you prefer during the week? I'll confirm the time and send you the exact address.'

If the interested person asks about something that is not in the listing (expenses, age, condition), do not make it up: tell them you will verify it and get back to them shortly. That is better than wrong information you later have to retract.

What to reply if the client says 'I'm not interested' or 'I already saw it'

If the interested person says they are not interested or that they already saw it, do not insist. An 'ok, thanks for letting me know' is enough. But leave the door open:

'No problem {{1}}. If you want, I'll let you know when something comes up that fits your search better. Are you still looking in the same area or should we expand a bit?'

That question is useful because it lets you adjust the contact's saved search. If they say they already saw it, you can add: 'Ah, perfect. Did you see it in person or only in photos? If you want, I can get you a guided visit, sometimes the apartment shows better in person.'

What does not work is the discount or false urgency: 'Last chance!' That creates distrust and the contact can report you.

How to know if the message worked

The most direct metric: how many contacts replied and how many of those moved on to a visit. Do not get attached to WhatsApp's 'delivered': that the message arrives does not mean they read it carefully.

On Wando, campaign statistics show you the response rate and let you compare it against the average of your sends. If the response rate is below 10%, the problem may be the message, but also the timing or the segmentation.

Another signal: how many contacts asked for more info, how many scheduled a visit, and how many of those visited the property. If the message generates responses but no visits, the filter is in the property (price, location), not in the text.

And watch out for the report: if a contact blocks or reports you, it's a sign that the message wasn't relevant or arrived without consent. In that case, adjust the segmentation, not the text.

Why Meta can reject the template and how to fix it

Meta rejects marketing templates for three common reasons. The first: lack of opt-in. If you can't prove that the contact consented to receive updates, the template won't be approved. The solution is to have a record of consent (a form, a checked box).

The second: misleading language or spam. Promising 'special price today only' or 'last chance' without support is grounds for rejection. Fix it by using factual language and avoiding excessive exclamation marks.

The third: incorrect format. Variables must be numbered and without extra text. If you write '{{1}}' with spaces or strange characters, Meta rejects it. Check that the message doesn't exceed 1024 characters and that there are no shortened links.

If it's rejected, Meta gives you the reason in the templates panel. Fix that and send it again. Approval can take up to 48 hours, so upload it with time to spare.

Formal variant and casual variant: when to use each one

The formal version (with 'Dear') is for contacts you don't know personally or who come from a cold lead, such as an inquiry through the website. It also works if the property is high-value: in premium segments, a formal tone builds more trust.

The casual version (with 'Hi! 👋') is for contacts who have already interacted with the real estate agency, whether through WhatsApp or a previous visit. There, a relaxed tone works better because the connection is already there.

The practical rule: if the contact knows you from somewhere, use the casual one. If it's the first time you're writing to them, use the formal one. And if you're unsure, the formal one never offends; the casual one with a cold contact can come across badly.

In Wando, you can save both variants and choose based on the contact's status in your CRM.