WhatsApp Template for Stores: Liquidation Sale Notice That Sells
Clearance sales are a golden opportunity to move stock and win customers, but if the message isn't clear, it gets lost in the noise. With this WhatsApp template, your customers know exactly what you're offering, until when, and how to take advantage of it. Copy it, adapt it, and start selling.
Hi {{1}}, we're writing to you from the store because we've started our clearance sale: up to {{2}}% off on {{3}}. Stock is limited, so if you're interested in something, reply to this message and we'll reserve it for you. Take advantage—we don't know how long it will last! 😉
What goes in each variable
- {{1}}: the customer's name (if you have it, it makes a big difference).
- {{2}}: the discount percentage, for example 30 or 50.
- {{3}}: the products or categories on clearance, like 'summer t-shirts' or 'all of last season'.
How to load it in WhatsApp Business
- 1Open WhatsApp Business and go to the 'Message templates' section (or 'Quick replies' if it's for manual use).
- 2Paste the text with the variables {{1}}, {{2}}, {{3}} and save it with an easy-to-remember name, for example 'clearance_2025'.
- 3When a customer writes to you, select the template and replace the variables with the actual data before sending.
- 4If you use Wando, you load the template in the panel and the AI uses it on its own when appropriate, always with your prior approval.
Variations based on your tone
More formal: 'Dear {{1}}: we inform you that we have started our clearance sale with discounts of up to {{2}}% on {{3}}. For inquiries or reservations, please reply to this message. Sincerely, [Store Name]'.
Closer: 'Hey {{1}}! The clearance sale is on at the store: up to {{2}}% off on {{3}}. If you see something you like, message us now because it's going fast. See you there!'
Note: This type of promotional message uses the 'marketing' category in the official WhatsApp API. It requires a template approved by Meta and that the customer has given their consent to receive promotions. Approval usually takes up to 48 hours, so plan ahead. If the message were a reminder about a pending purchase, it would be 'utility' and would not need additional opt-in.
When to send this message and when not to
Timing is everything in a clearance sale. Send it when the discount is already active and stock is available: no announcing in advance and having the customer arrive to find nothing. The best time is a Tuesday or Wednesday mid-morning (10:00-12:00) or after lunch (14:00-17:00), avoiding early Monday and weekends, when people aren't focused on work.
Don't send it if the customer hasn't given consent to receive promotions: it's a Meta requirement and could cost you a restriction. Also, don't use it as a first contact with someone who has never bought: start with a welcome or thank-you message, and only then offer the clearance sale. And if stock is very limited, mention in the message that it's for a limited time, to create real urgency.
- Send it with the sale active: never before.
- Choose mid-activity times: Tuesday to Thursday, 10:00-12:00 or 14:00-17:00.
- Don't send it without prior customer consent.
- Don't use it as first contact: build trust first.
What to reply when the customer responds 'what's on sale?'
The most typical response is asking for more details. Have a list of products with updated prices on hand, and reply quickly, in less than 5 minutes if possible. The customer has already shown interest: don't keep them waiting.
Sample message: 'Hi {{1}}! During the sale you get {{2}}% off {{3}}. The best sellers are [star product] and [other product]. Can I send you photos and prices of what interests you?' This gives them visual content and invites them to continue the conversation.
- Reply within 5 minutes: interest cools down quickly.
- Have a list of products with updated prices.
- Offer photos or a catalog to keep the conversation going.
What to answer when the customer says 'I can't afford it' or 'are there installments?'
It's not a final no: it's a price objection. Respond with options, not just 'ok'. If you offer installments or flexible payment methods, mention it. If not, offer an extra discount for cash payment or for buying more units.
Sample message: 'I understand {{1}}. For this sale, if you pay in cash I'll give you an extra {{2}}%. I also have [more affordable product] options from [price]. Does that work for you?' This turns 'I can't afford it' into a conversation about alternatives.
- Don't give up after a 'no': offer alternatives.
- Mention installments or cash discounts if they exist.
- Offer a lower-priced product to reframe the offer.
What to answer when the customer says 'I'm not interested' or doesn't respond
If they say they're not interested, don't insist. Thank them and leave the door open: 'No problem {{1}}, let me know if you change your mind or if you want me to notify you when something new comes up'. If they don't respond, don't send the same message again: that's spam and could get you blocked. Wait a few days and send something different, like a reminder that the sale ends soon.
- Thank them and leave the door open, don't insist.
- Don't resend the same message: that's spam.
- If they don't reply, wait and send a closing reminder.
How to know if the message worked
The clearest metric is the response rate: how many people replied to you within the first 24 hours. If you have more than 20% responses, the message is working. Less than 10% suggests the text or timing didn't resonate.
Also look at conversions: how many responses turned into sales. If you have a statistics system like Wando's, you can see which template performs best, what time people respond most, and which products are most inquired about. That helps you adjust your next sale.
- Response rate: more than 20% is a good indicator.
- Conversion rate: responses that become sales.
- Use statistics to adjust your next message.
Why Meta rejects this template and how to fix it
Meta rejects marketing templates when the text is misleading, has excessive capitalization, impossible promises, or doesn't include a way to opt out. Also if the message doesn't make clear it's a promotion. Approval takes up to 48 hours, so submit it in advance.
If it's rejected, check the reason in Meta's panel, correct the text, and resubmit it. For example, if you used '!!!OFFER!!!' in caps, change it to 'Offer'. If you didn't include 'reply STOP to stop receiving messages', add it. Each rejection adds time, so avoid mistakes from the start.
- Common reasons: excessive capital letters, exaggerated promises, lack of opt-out.
- Approval takes up to 48 hours: submit it in advance.
- If it's rejected, correct and resend, don't insist with the same message.
Formal variant and close variant: when to use each one
The formal variant is for clients you don't know well, such as professionals or companies. Use it if the business is in a serious field (real estate, health) or if the client has never interacted with you. The close variant is for regular clients or those who have already bought from you: it generates more trust and responses.
The difference is not only in tone: the formal one wins in respect, the close one in response speed. If you're unsure, start formal and switch to close when the client responds confidently. The important thing is that the message sounds like you, not like a robot.
- Formal: new clients or serious fields.
- Close: regular clients or those who have already bought from you.
- Choose based on the relationship, not your mood.
Frequently asked questions
Can I send the liquidation template without the customer having opted in?+
No. On the official WhatsApp API, marketing messages require the customer to have given their consent to receive promotions. If you don't have it, it's better to use a manual quick reply for those who already write to you, or ask for permission before sending the template.
How long does it take for a WhatsApp marketing template to get approved?+
Meta usually approves templates within up to 48 hours, but it can vary. That's why it's best to load them in advance, before the liquidation date, so you don't run out of the ready message.
What if I don't have the customer's name for the {{1}} variable?+
You can use a generic greeting like 'Hello' or 'Dear', but the message performs much better if you personalize it. If you use Wando, the AI can fill in the name automatically if you already have it stored in the system.
Can I send the liquidation template to all my contacts at once?+
No. On the official WhatsApp API, marketing messages require prior consent from each customer. Sending to everyone without filtering is spam and can result in your number being blocked. Segment: send only to those who have opted in or have purchased before.
What do I do if the template isn't approved before the liquidation date?+
If Meta doesn't approve it in time, don't send it: that's the rule. You can use manual quick replies for those who write to you, or run a notification campaign through another channel (email, Instagram). For next time, load it with more advance notice, at least 48 business hours.
Does the liquidation message work better if I send it with a photo or video?+
Yes, messages with images usually get a better response, but the text template is the foundation. You can complement it with a catalog or photos in the conversation once the customer responds. Just don't attach heavy files that take time to load.