WhatsApp template for stores: announce new merchandise

If you have a clothing store, you know that when new merchandise arrives, the phone blows up. But notifying all your customers one by one is hours of work. With this WhatsApp template, you can notify them in seconds and also give them the chance to reply and reserve the item.

• {{1}}: customer's name (e.g., María).
• {{2}}: name of your store or shop.
• {{3}}: featured garments or products (e.g., winter hoodies, printed dresses).

1. 1Copy the model message and replace the variables with your details.
2. 2In WhatsApp Business, go to Tools > Catalog or use the broadcast list feature to send it to multiple contacts at once.
3. 3If you use Wando, upload this template to the panel and the AI will use it automatically when a customer asks about new arrivals or in notification campaigns.

When to send this message (and when not to)

The ideal moment is as soon as the merchandise arrives and you have it loaded in the system or in the store. If you notify before it is ready to sell, the customer arrives and doesn't find it: they get frustrated and lose trust.

Send it during business hours, Monday to Saturday between 10:00 and 19:00. Avoid Sundays and holidays: nobody wants to receive promos while at the park. If your store has evening hours, adjust it to that.

Do not send it if you don't have the customer's consent to receive promotions. With Meta's official API, a marketing message without prior permission can cause your template to be blocked or your account to be limited.

Also, don't send it if the merchandise is scarce or not very relevant. A news alert every two weeks is fine; an alert for every pair of socks that arrives is not. The customer gets tired and mutes you.

What to reply if the customer responds "what's new?"

When the customer asks for details, don't send them an entire catalog. Choose three or four products that are the best sellers or the ones you most need to move.

If you use the official API, the response falls within the service window (24 hours since the customer's last message) and doesn't require an approved template. You can reply freely.

Sample message:

Hi {{1}}, we have {{2}} and {{3}} that arrived today. I can send you a photo if you want. Should I set one aside for you in your size?

• {{1}}: customer's name.
• {{2}} and {{3}}: featured products (e.g., oversized hoodies, linen shirts).

What to reply if the customer wants to reserve an item

The reservation is the most likely conversion from this message. Reply quickly and confirm the details so the sale doesn't fall through.

Sample message:

Sure {{1}}! I'll reserve {{2}} for you in size {{3}}. I'll hold it until {{4}} (for example, Saturday at 20:00). If you don't come by, I'll release it. Does that work for you?

• {{1}}: customer's name.
• {{2}}: reserved product.
• {{3}}: size or variant (color, model).
• {{4}}: deadline date and time for pickup.

What to reply if the customer says "I don't have time / I'm not interested"

Don't pressure them or bombard them with more products. Respect their response and leave the door open for next time.

Sample message:

No worries {{1}}! If you want, I'll let you know when something from {{2}} arrives. Have a great day 👋

• {{1}}: customer's name.
• {{2}}: category or type of product they're interested in (e.g., sneakers, dresses).

How to know if the message worked

Don't rely only on direct replies. Look for these signals:

If you use Wando, campaign statistics show you how many messages were delivered, how many were read, and how many replies you received. That lets you see if your notice got through.

Also count concrete reservations: how many customers asked you to hold an item for them. That's the metric that matters, not the "likes".

• Response rate: if more than 10% respond, the template worked.
• Bookings: if at least one customer books, it already paid off.
• Store visits: if you notice more people mentioning the ad, it's a sign they read it.

Why Meta may reject the template and how to fix it

Meta rejects marketing templates that sound like spam or that don't make the sender clear. Common errors:

If it's rejected, check the reason in the WhatsApp Manager panel. Fix the text and resend it. It usually takes up to 48 hours to be approved, so do it well in advance of the campaign.

• Lack of identification: you don't say who the store is. Add the name at the beginning or end.
• Exaggerated promises: "Incredible discounts!" without support. Use a neutral tone.
• Prohibited call to action: asking them to reply "YES" to receive more messages (that's opt-in, not done via WhatsApp).
• Weird characters or excessive emojis: some emojis can trigger the spam filter.

Formal and casual variants: when to use each

The formal variant (Dear {{1}}...) is for customers you don't know well or who prefer distant treatment: professionals, older people, or corporate purchases. It also works for brands with a serious tone.

The casual variant (Hey {{1}}! 🙌) is for regular customers or young brands. It builds trust, but don't use it with strangers: it can sound invasive.

Simple rule: if the customer uses informal language with you, respond in a friendly way. If they use formal language or there's no prior relationship, go with the formal tone.