WhatsApp Template for Real Estate: Notify a Property Price Drop
You lowered the price of a property and want interested parties to know right away. With this WhatsApp message you notify them clearly, without beating around the bush, and leave the door open to arrange a visit.
Hello {{1}}, I'm writing because we lowered the price of {{2}}. It's now {{3}} instead of {{4}}. If you're interested, we can arrange a visit. What day works for you?
- {{1}}: interested party's name (e.g., "Maria").
- {{2}}: property type and location (e.g., "the 2-bedroom in Palermo").
- {{3}}: new price (e.g., "USD 120,000").
- {{4}}: previous price (e.g., "USD 135,000").
- 1Copy the message and replace the variables {{1}}, {{2}}, {{3}}, and {{4}} with the actual data.
- 2In WhatsApp Business, save it as a template or quick reply from Settings > Quick Replies.
- 3If you use Wando, load it in the panel and the AI will use it automatically when it detects a query about that property, always with your prior approval.
More formal version: "Dear {{1}}, we inform you that we have reduced the price of {{2}}. The new price is {{3}} (previously {{4}}). We remain at your disposal to arrange a visit."
More casual version: "Hi {{1}}! 😊 I have good news for you: we lowered the price of {{2}}. It's now {{3}} (previously {{4}}). Would you like to see it?"
Note: this message is promotional, so in the official WhatsApp API it requires a template approved by Meta (marketing category) and that the customer has given their opt-in. Approval can take up to 48 hours. Conversation prices are set by Meta and vary by country; check the official documentation to avoid surprises.
With Wando, in addition to having the template ready, the AI learns from how you respond and suggests this type of message at the right moment. You approve with one click and that's it.
When to send this message (and when not to)
The ideal time is right after you lower the price, within the first 24 to 48 hours. That way you take advantage of the peak attention from interested parties who already saw the property and you didn't give them a clear answer. Send it during business hours, from 9:00 to 18:00, and avoid early mornings or nights on weekends.
Don't send it if the interested party already told you they're not interested in the property or that they already bought something else. In that case, the message is annoying and could get you blocked. Also, don't send it to contacts who never wrote to you or gave their opt-in: besides being spam, it can cause problems with template approval in the Meta API.
What to reply when the customer asks why the price dropped
This is the most likely response: the interested party wants to know why the price dropped. There's no need for a long explanation. The important thing is to convey that it's the owner's decision, not a problem with the property.
Sample message: "Hi {{1}}, the owner decided to adjust the price to speed up the sale. The property is in perfect condition, nothing wrong. If you'd like, we can arrange a visit and you can see it with your own eyes. Does this week work for you?"
What to reply when the customer asks for more photos or a video
This is the second most common response. The interested party wants to confirm the property is still in good shape before making a move. Have the material ready and send it quickly, in the same thread.
Sample message: "Hi {{1}}! I'll send you more photos right away. I also have a short video of the tour if you'd like. After watching it, shall we schedule a visit?"
How to respond when the client proposes a lower price
The interested party may try to negotiate on the already reduced price. Don't shut down or take offense. Thank them for the proposal and respond with a counteroffer or an invitation to discuss it in person.
Sample message: "Thank you for your proposal, {{1}}. The current price is already a significant reduction, but I can check with the owner if there's room. Would you like to discuss it during a visit?"
How to know if the message worked
The main indicator is whether the interested party responds and schedules a visit. But also look at the response rate: if out of ten messages you get three or four replies, the text is working. If no one responds, try a more informal version or change the sending time.
In Wando, campaign statistics show you how many messages were delivered and how many responses you received. That helps you measure without guessing. You can also segment by tags to know which group of interested parties reacts best.
Why Meta may reject the template and how to fix it
Meta usually rejects marketing templates if the message is misleading, if it doesn't include an opt-out (like "reply STOP to stop receiving messages") or if the text doesn't match the declared purpose. It also rejects if you use shortened URLs or links that aren't clear.
To fix it: check that the message doesn't promise anything you can't deliver, add an opt-out line if needed, and make sure the template is categorized as marketing. If Meta rejects it, adjust the text and resubmit it. Approval can take up to 48 hours, so don't leave it until the last minute.
More formal and more casual variants: when to use each one
The formal version ("Dear {{1}}") is for clients who contacted you with a serious tone, like investors or older people who prefer formal treatment. Use it for high-end properties or when the prospect is a company.
The casual version ("Hi {{1}}! 😊") is for clients who already had a relaxed conversation with you, or who are younger. It works better for entry-level properties, like small apartments or rentals. If you don't know the contact, start with the formal one and switch if the client lowers the tone.
When to send this message (and when not to)
The ideal time is right after you lower the price, within the first 24 to 48 hours. That way you take advantage of the peak attention of prospects who already saw the property and you didn't give them a clear response. Send it during business hours, from 9:00 to 18:00, and avoid early mornings or nights on weekends.
Don't send it if the prospect already told you they're not interested in the property or that they already bought something else. In that case, the message is annoying and could get you blocked. Also, don't send it to contacts who never contacted you or gave their opt-in: besides being spam, in Meta's API it can cause problems with template approval.
What to answer when the customer asks the reason for the price reduction
This is the most likely response: the prospect wants to know why the price dropped. There's no need for a long explanation. The important thing is to convey that it's the owner's decision, not a problem with the property.
Sample message: "Hi {{1}}, the owner decided to adjust the price to speed up the sale. The property is in perfect condition, nothing wrong. If you'd like, we can schedule a visit and you can see it with your own eyes. Does this week work for you?"
What to answer when the customer asks for more photos or a video
This is the second most common response. The prospect wants to confirm that the property is still as good before making a move. Have the material on hand and send it quickly in the same thread.
Sample message: "Hi {{1}}! I'll send you more photos right away. I also have a short tour video if you'd like. After seeing it, shall we schedule a visit?"
What to answer when the customer proposes a lower price
The prospect may try to negotiate on the already reduced price. Don't close up or take offense. Thank them for the offer and respond with a counteroffer or an invitation to discuss it in person.
Sample message: "Thanks for your offer, {{1}}. The current price is already a significant reduction, but I can check with the owner if there's any room. How about we look at it during a visit and talk?"
How to know if the message worked
The main indicator is whether the interested party responds and schedules a visit. But also check the response rate: if out of ten messages you get three or four replies, the text is working. If no one responds, try the closer version or change the sending time.
In Wando, campaign statistics show you how many messages were delivered and how many responses you received. That helps you measure without guessing. You can also segment by tags to know which group of interested parties reacts better.
Why Meta may reject the template and how to fix it
Meta often rejects marketing templates if the message is misleading, if it doesn't include an opt-out (like "reply STOP to stop receiving messages") or if the text doesn't match the stated purpose. It also rejects if you use shortened URLs or links that aren't clearly visible.
To fix it: make sure the message doesn't promise anything you can't deliver, add an opt-out line if needed, and ensure the template is categorized as marketing. If Meta rejects it, adjust the text and resubmit it. Approval can take up to 48 hours, so don't leave it for the last minute.
More formal and closer variants: when to use each one
The formal version ("Estimado/a {{1}}") is for clients who wrote to you in a serious tone, such as investors or older people who prefer the formal treatment. Use it for high-end properties or when the interested party is a company.
The casual version ("¡Buenas {{1}}! 😊") is for clients with whom you've already had a relaxed conversation, or who are younger. It works better for entry-level properties, like small apartments or rentals. If you don't know the contact, start with the formal version and switch if the client lowers the tone.
Frequently asked questions
Can I send this message via WhatsApp Business without an approved template?+
If you use the regular WhatsApp Business app, you can send it as a direct message to a contact who has messaged you before. But if you use Meta's official API (as Wando does), promotional messages require an approved template in the marketing category and the client's opt-in.
How long does it take for the price drop template to be approved?+
Meta can take up to 48 hours to approve a marketing template. There is no guaranteed exact time, so it is best to load it in advance.
Does Wando help me use this template?+
Yes. In Wando, you load the template in the panel and the AI uses it on its own when appropriate, but always with your prior one-click approval. It also learns from your responses to suggest messages increasingly similar to the ones you send.
Can I send this message to a contact who has never messaged me?+
No, you should not. In Meta's official API, marketing messages require the client to have given their opt-in. If they have not, the send may be considered spam and affect your number's reputation. Better to use the template only with contacts who have already interacted with your business.
What happens if the client does not respond to the first message?+
You can resend it once, after a few days, with a different tone (for example, the more casual version). But do not insist more than twice: the client may block you. If they do not respond, they probably are not interested in the property or are no longer looking.
Does the template also work for rentals?+
Yes, but adapt it: instead of "we lowered the price," you can say "we lowered the rent" or "the monthly rate." Make sure to change variables {{3}} and {{4}} so they make sense. Meta approves templates with clear text, so check that it is not ambiguous.
How long do I have to send the template after Meta approves it?+
There is no time limit: once approved, the template is available for use whenever you want. However, Meta's conversation prices vary by country and can change, so check the official documentation to know the cost of each send.