WhatsApp template for real estate: post-inquiry follow-up
If someone wrote to you asking about a property and didn't follow through, that thread is gold. 90% of inquiries are the same question: "Is it still available?". But when someone has already asked you and didn't move forward, a well-crafted follow-up can revive the conversation. Here's a ready-to-copy template with variables so you can use it in WhatsApp Business or load it into Wando and let the AI send it automatically at the right moment.
Hello {{1}}, I'm {{2}} from {{3}}. I'm writing because a few days ago you asked about {{4}}. Are you still considering it? If you want, I can send you more photos or we can schedule a visit. I'll be waiting for your reply!
What goes in each variable
- {{1}}: the name of the interested party (e.g., "Maria").
- {{2}}: your name or the agent who handled it (e.g., "Jorge").
- {{3}}: the name of the real estate agency (e.g., "Inmobiliaria Centro").
- {{4}}: the property they asked about (e.g., "the 2-bedroom apartment in Palermo").
- 1Load the template in WhatsApp Business: Settings > Message templates > Create template. Choose the "Utility" category if it's a follow-up to a previous inquiry (it's transactional, not promotional).
- 2Fill in the variables with the contact's and property's data.
- 3Send the message within 24 hours of the last interaction if you use the Meta API. If more time has passed, you need an approved template (approval can take up to 48 hours).
- 4If you use Wando, load this template into the panel and the AI will use it automatically when it detects an unanswered inquiry. You approve it with one click before it goes out.
Message variations
More formal version: "Dear {{1}}, I'm writing from {{3}} to follow up on your inquiry about {{4}}. I remain at your disposal for more information or to schedule a visit. Best regards, {{2}}."
More casual version: "Hi {{1}}! How are you? I'm writing about {{4}}. Still interested in seeing it? If you want, I can get you more details or set up a visit. Let me know! {{2}} from {{3}}."
Note: if the message is promotional (e.g.: "Take advantage of this property on sale"), in the official WhatsApp API you need a marketing category template approved by Meta and the customer's opt-in. For follow-up on a real inquiry, the utility category is the correct one.
When to send this message and when not to
Timing matters as much as the text. This follow-up works if the interested party has already had a real interaction with your real estate agency: they asked you about a property and did not move forward. Sending it within 24 hours of that inquiry is ideal, because the person still has the property in mind.
Do not send it if the inquiry was more than a week ago and there was no response: then the message sounds pushy and they will probably ignore you. Do not use it for contacts who never wrote (that would be spam, and Meta rejects it). If the interested party already told you they are not interested, respect that.
Simple rule: this message is to reactivate a conversation that existed, not to start one that did not.
What to reply to the three most likely responses
The follow-up generates predictable responses. Prepare the replies before sending it, so you do not improvise.
Response 1: "Yes, I am still interested." Then your goal is to arrange a visit or send more info. Reply quickly and concisely.
Response 2: "I already found something else". Thank them, offer to stay in touch for future properties, and do not insist.
Response 3: "Is it still available?". Confirm whether it is or not, and if not, offer similar alternatives.
- For "Yes, I'm still interested": "Great {{1}}! Does Tuesday at 11:00 work for you to see it? I'll confirm the address."
- For "I already found something else": "Perfect {{1}}, I'm glad! If you need anything in the future, I'm here. Good luck!"
- For "Is it still available?": "Yes, {{1}}, it's still available. Would you like me to send more photos or shall we arrange a visit?"
How to know if the message worked
The most obvious metric is the response: if the prospect replies, you did something right. But it's not the only one. See if they asked for more photos, arranged a visit, or asked about the price. That indicates real intent.
If they didn't respond, it doesn't mean the message failed. Sometimes the person is still interested but not in a hurry. The follow-up leaves the door open for them to come back when they're ready.
In Wando, message statistics show you how many were sent and how many got a response. That data tells you if the template works or if you need to adjust the text.
Why Meta may reject this template
Meta reviews WhatsApp templates and rejects those that violate its policies. With this format, rejections usually come for three reasons:
First, if the message asks for something the user did not consent to (like sharing data with third parties). Second, if the text is misleading or promotional without being marketing category. Third, if you do not include the variables correctly or use excessive capitalization.
To fix it, check that the category is "Utility" (it is a transactional follow-up, not a promo). Make sure the message is clear, without false promises. And test the template in Meta's simulator before sending it. If they reject it, they tell you the exact reason; fix it and resend it. Approval can take up to 48 hours.
Formal and casual variants: when to use each one
The formal version is for high-value properties or clients who used a formal tone in their inquiry. If they wrote "Dear sirs, I wanted to know if the apartment is still for sale," reply with the same register. It conveys seriousness and respect.
The casual version is for more affordable properties or clients who wrote confidently: "Hi! Is the 2-room one available?" There, direct treatment generates more trust than a structured message.
There is no fixed rule: look at how the interested party wrote to you and use the same tone. If in doubt, the standard version (the first one) works in most cases.
When to send this message and when NOT to send it
The timing is key. This follow-up works if the prospect had a real interaction with your real estate agency: they wrote to you about a property and didn't move forward. Sending it within 24 hours of that inquiry is ideal, because the person still has the property in mind.
Don't send it if the inquiry was more than a week ago and there was no response: then the message sounds pushy and they'll probably ignore you. Also don't use it for contacts who never wrote (that would be spam, and Meta rejects it). If the prospect already told you they're not interested, respect that.
Simple rule: this message is to reactivate a conversation that existed, not to start one that didn't.
What to reply to the three most likely responses
The follow-up generates predictable responses. Prepare your replies before sending it, so you don't improvise. Here are the three most common ones and how to respond to each.
- Response 1: "Yes, I'm still interested." Arrange a visit or send more info: "Great {{1}}! Does Tuesday at 11:00 work for you to see it? I'll confirm the address."
- Response 2: "I already found something else." Thank them and offer to stay in touch: "Perfect {{1}}, I'm glad! If you need anything in the future, I'm here. Good luck!"
- Response 3: "Is it still available?" Confirm or offer alternatives: "Yes, {{1}}, it's still available. Would you like me to send more photos or shall we arrange a visit?"
How to tell if the message worked
The most obvious metric is the response: if the prospect replies, you did something right. But it's not the only one. Look at whether they asked for more photos, arranged a visit, or asked about the price. That indicates real intent.
If they didn't respond, it doesn't mean the message failed. Sometimes the person is still interested but not in a hurry. The follow-up leaves the door open for them to come back when they're ready.
In Wando, message statistics show you how many were sent and how many got a reply. That data tells you if the template works or if you need to adjust the text.
Why Meta may reject this template and how to fix it
Meta reviews WhatsApp templates and rejects those that violate its policies. With this format, rejections usually come for three reasons:
First, if the message asks for something the user didn't consent to (like sharing data with third parties). Second, if the text is misleading or promotional without being marketing category. Third, if you don't include the variables correctly or use excessive capital letters.
To fix it, check that the category is "Utility" (it's a transactional follow-up, not a promo). Make sure the message is clear, with no false promises. And test the template in Meta's simulator before sending it. If they reject it, they tell you the exact reason; fix it and send it again. Approval can take up to 48 hours.
More formal and more casual variants: when to use each
The formal version is for high-value properties or clients who used a formal tone in their inquiry. If they wrote "Dear sirs, I wanted to know if the apartment is still for sale," reply with the same register. It conveys seriousness and respect.
The casual version is for more affordable properties or clients who wrote confidently: "Hi! Is the 2-room one available?". In that case, direct treatment builds more trust than a structured message.
There's no fixed rule: look at how the interested party wrote to you and use the same tone. If in doubt, the standard version (the first one) works in most cases.
Frequently asked questions
When should I send a post-inquiry follow-up?+
Ideally within 24 hours of the last interaction, while the prospect still has the property in mind. If more time has passed, use a Meta-approved template to re-engage.
What if the client didn't respond to the first inquiry?+
The follow-up is exactly for that. Send this message once and wait. If they don't reply, don't insist. The idea is to remain an option, not to be annoying.
Can I automate this follow-up with Wando?+
Yes. In Wando, you load the template and the AI suggests it when it detects an unanswered inquiry. You approve it with one click and it's sent. That way, no prospect slips through, even outside business hours.
Can I use this template for contacts who never wrote to me?+
No. This template is for following up on existing inquiries. If you use it with contacts who had no prior interaction, Meta may reject it as spam and the client could report you.
What do I do if the client doesn't respond to the follow-up?+
Don't insist. Send the message once and wait. If they don't reply, they're probably not interested or have already resolved their search. You remain an option for the future.
How long does Meta take to approve the template?+
Approval can take up to 48 hours. If it's rejected, Meta tells you the reason, and you can correct it and resubmit. For follow-ups, the "Utility" category is usually approved faster than marketing.