WhatsApp template for beauty salons: monthly promo

Do you have a monthly promo at your salon and don't know how to share it on WhatsApp without sounding spammy? Here's a ready-to-copy template, with variables to personalize each message so your clients feel you wrote it by hand (even if it's with a little help from AI).

What goes in each variable

• {{1}}: client's name (e.g., María)
• {{2}}: your salon's name (e.g., Bella Estética)
• {{3}}: promo details (e.g., 20% off on hair straightening)
• {{4}}: price or condition (e.g., $15,000, or 'with the purchase of a treatment')

How to load it in WhatsApp Business

1. 1Open WhatsApp Business and go to 'Catalog' or 'Messages' depending on the version.
2. 2Create a new message template, choose the 'Marketing' category (because it's promotional).
3. 3Paste the text with the variables {{1}}, {{2}}, etc., and save the draft.
4. 4Submit the template to Meta for approval (it may take up to 48 hours).
5. 5Once approved, use it to send the promo to your contacts who have opted in (agreed to receive messages).
6. 6If you use Wando, you load the template in the panel and the AI uses it automatically when appropriate, always with your approval before sending.

Note: as this is a promotional message, the official WhatsApp API (the one used by Wando) requires that the template be approved by Meta and that the customer has given her consent to receive marketing. It is not a transactional message, so do not apply the utility category. Follow the rules and avoid getting your account blocked.

When to send this message and when not to

This message is for customers who already know you, not for cold leads. Send it when you have a real, current promotion with a clear benefit that you can sustain. Ideal: mid-month when bookings drop, or before a holiday.

Do not send it if the customer has not given you opt-in for marketing. Also not if the promotion is confusing or if you don't have capacity to respond. And never send it at 2 AM: people read it and get annoyed. Better between 10:00 and 18:00.

If the customer wrote to you first about something else, do not reply with this template. That is spam. Use it only to start promotional conversations with those who agreed to receive them.

What to answer if the customer asks about the price

The most likely response is 'How much does it cost?' or 'What does it involve?'. Have a prepared response with the exact details.

Model: 'Hi {{1}}, the {{3}} has a value of {{4}}. The appointment lasts approximately 1 hour and the result lasts up to 3 months. Shall I book a time for you this week? I have availability on Tuesday and Thursday afternoons.'

If you don't have a clear price, don't improvise. Reply: 'Let me confirm the exact price and I'll write to you in 5 minutes.' This way you avoid promising more than you should.

What to reply if the client asks for more info

Another common response: 'What does it include?' or 'Is it with a reservation?' Here the key is to give details that close the sale: duration, products used, results.

Model: 'Hi {{1}}! The {{3}} includes {{4}} and a free diagnosis. It takes 45 minutes and doesn't hurt. Would you like to come on Saturday morning or do you prefer during the week?'

If the promo has conditions (e.g., only business days), say it clearly. No fine print afterwards.

What to reply if the client says 'I'll think about it'

'I'll think about it' is not a no. It's an opportunity to create urgency without pressuring.

Template: 'Great {{1}}! The promo is valid until {{2}}. If you want, I can reserve a spot for you this week and you confirm before the appointment. Does that work for you?'

If they don't respond within 3 days, send a short follow-up: 'Hi {{1}}, did you get a chance to think about the promo? There are only a few spots left for this week. Let me know!' But don't insist more than once a week.

How to know if the message worked

Success is not just about getting responses. Measure three things: response rate, conversion rate (how many went from responding to booking), and cancellation rate.

If they respond but don't book, the problem is the offer or the price. If they don't respond, the problem is the message or the timing of the send.

In Wando, campaign statistics show you how many messages were sent, how many were read, and how many responses there were. With that, you adjust the next promo. Without data, you're guessing.

Why Meta may reject this template and how to fix it

Meta rejects marketing templates that look like spam: all caps, excessive exclamation marks, promises of 'guaranteed results', or lack of clear opt-in.

It also rejects the message if it does not match the business name or if the variables are not properly marked (e.g., {{1}} without a space).

If it is rejected, read the exact reason in the Meta panel. Fix the text, reduce the promotional tone, and resubmit it. Do not insist with the same version. If you use Wando, the panel shows you the status and you can edit it without starting from scratch.

Formal and friendly variants: when to use each one

The formal variant is for clients who have never seen you in person, who are from another generation, or who prefer a serious tone. Use it if your business is high-end or if the client is a professional and wrote to you formally.

The friendly variant is for regular or young clients, who already use informal language and expect a warm tone. Use it if you have prior trust or if the promotion is casual (e.g., birthday discount).

Simple rule: if the client uses informal language with you, you do the same. If she addresses you formally, keep the distance. The tone adapts to the relationship, not the other way around.