WhatsApp Template for Beauty Salons: Announce a New Service

If you work in a beauty salon, you know that when you add a new service (sculpted nails, a hair treatment, a peel, whatever), you have to let everyone know. But sending the same message one by one is a drag and takes hours. With this WhatsApp template, you copy it, adapt it, and send it to all your contacts in minutes. And if you use Wando, you load it once and the AI uses it on its own when appropriate.

What goes in each variable

• {{1}}: the customer's name (e.g., Maria).
• {{2}}: the name of your salon (e.g., Bella Estética).
• {{3}}: the new service (e.g., henna eyebrow design).
• {{4}}: the start date or launch promotion (e.g., this Saturday).

1. 1Copy the message above and replace the variables with the actual data.
2. 2In WhatsApp Business, go to Tools > Message Templates > Create Template and paste the text (or load it directly in the Wando panel, where the AI will use it when it detects that a customer asks about that service).
3. 3Send the message to your contacts who have agreed to receive promotions. For this, the template must be approved by Meta as a marketing category (it usually takes up to 48 hours).

With Wando, besides loading this template, you can use the inbox with AI suggestions to answer the queries these messages generate ("how much does it cost?", "do you have an appointment?") with the help of AI, always with your approval. That way, no one slips through, even if you're up to your elbows in color.

When to send this message (and when not to)

Timing matters as much as the text. Send it when the service is already ready to receive appointments, not before. If you announce something you can't offer yet, you'll generate queries you won't know how to handle later.

Choose a time when your client can read you at ease: from Tuesday to Thursday, between 10:00 and 12:00, or between 16:00 and 18:00. Monday mornings and Friday afternoons are usually bad times: people are starting or wrapping up their week.

Don't send it in December, during winter vacations, or on dates when your typical client is traveling or with their mind elsewhere. If your audience is local, check local holidays.

And watch out: don't send it more than once a month. If you overdo it, your contacts will mute you or mark you as spam, and that works against you for future sends.

What to reply when the client responds

When you send a message like this, the most common responses are three. Have them ready so you don't hesitate.

1. "How much does it cost?": The price is not in the template because it varies. Reply with the range and offer more details if they ask. Example: "Hello {{1}}! The {{3}} service starts at ${{5}} and depends on length and design. Would you like me to send you more options?"

2. "Do you have an appointment this week?": The key here is to give a concrete option. Example: "Yes! I have availability on {{4}} at {{6}} and on {{7}} at {{8}}. Which works best for you?"

3. "What does it involve?": Explain in one sentence and offer a benefit. Example: "The {{3}} is a treatment that {{9}} and lasts {{10}}. Many clients choose it because {{11}}. Shall I tell you about it via audio?"

You can load these responses into Wando as suggestions so the AI proposes them when a message arrives, and you approve them with a click.

How to know if the message worked

Success is not measured only by replies. There are three signals that tell you if the message hit the mark.

First, the response rate: if more than 20% of the people you messaged replied with something, the message had good reception. Less than 10% suggests the text or the timing were not appropriate.

Second, the conversion rate: of those who replied, how many booked an appointment? If it's less than 30%, check whether your offer or call to action is clear.

Third, direct feedback: if they tell you "why didn't you notify me earlier?" or "how nice that you wrote to me!", it's a sign that the message added value. If they ignore you or ask you not to write to them anymore, adjust your segmentation.

In Wando, campaign statistics show you how many messages were sent, how many were delivered, and how many responses you received. With that, you already have the full picture without doing manual calculations.

Why Meta may reject the template and how to fix it

Meta reviews each template before approving it. The most common reasons for rejection are three.

First, lack of opt-in: if the message does not make it clear that the person agreed to receive promotions, Meta may reject it. Solution: add a line at the end like "We are writing to you because you agreed to receive news from {{2}}".

Second, misleading language: if you promise something you cannot fulfill (prices, results, timelines), Meta blocks it. Solution: check that every claim is verifiable and that the call to action is clear.

Third, incorrect formatting: misplaced variables, extra spaces, or text out of place. Solution: test the template in Meta's simulator before sending it.

If it gets rejected, don't modify it blindly: read the exact reason Meta gives you and fix only that. Then resubmit it. Approval typically takes up to 48 business hours.

Formal and familiar variants: when to use each one

The formal version ("Dear {{1}}...") is for clients who have never bought from you or who prefer a distant treatment. Use it if your aesthetic is high-end or if the client is older and does not use a colloquial register.

The familiar version ("Hi {{1}}! 👋...") is for regular clients, younger ones, or those who already feel comfortable with you. It works better when the new service is something relaxed, like eyebrow design or a manicure.

The rule is simple: if you don't know how she prefers to be addressed, start with the formal one. If she responds with familiarity, switch to the familiar one in the next message.

The important thing is that the tone is consistent with the rest of your communication. If you speak informally in person, don't send a "we are pleased to inform you" because it will sound strange.