WhatsApp Template: How to Share Your Daily Menu at Your Restaurant

If you have a restaurant, it has surely happened to you: in the morning you put together the daily menu, but then you have to answer the same thing a thousand times on WhatsApp. With this template you solve it in no time: you copy it, adapt it, and send it. And if you use Wando, the AI suggests the response and you approve it with one click.

• {{1}}: customer's name (or "che" if you want something more informal).
• {{2}}: name of your restaurant or establishment.
• {{3}}: day of the week (e.g., "Wednesday 14").
• {{4}}, {{5}}, {{6}}: main dishes, sides, or desserts on the menu.
• {{7}}: price (e.g., "$18,000" or "$20,000").
• {{8}}: something extra included (e.g., "drink", "homemade bread", "coffee").

1. 1Copy the sample message and replace each {{number}} with the real information from your daily menu.
2. 2If you use the official WhatsApp API (for example, with Wando), load the template in the panel (Templates section). The {{1}}, {{2}}, etc. variables are filled in on each send.
3. 3To send, open the customer's chat, select the template, and fill in the variables with that day's details.
4. 4If you use Wando, the AI suggests responses based on the template when a customer makes a related inquiry; you review it and approve the send with one click.

Note: this type of message is informational (you're communicating the daily menu, which is a service the customer already knows about or has requested), so in the official WhatsApp API it falls under the 'utility' category. It requires a template approved by Meta, but it doesn't need prior opt-in. If instead it's a promotion or a special offer, it falls under the 'marketing' category, and then you do need the customer's opt-in. Meta's approval times are not guaranteed; check the official documentation for more details.

When to send this message (and when not to)

The daily menu has a schedule. Send it in the morning, before noon, when people decide where to eat. If you send it in the afternoon, you've missed the decision window. And if you send it every day at the same time, your customers will expect it.

Don't send it if you don't have the menu finalized. No 'we probably have milanesa'. If the dish isn't available, the customer gets frustrated and next time won't open the message. Also don't send it to customers who have never ordered or asked: even if it's a utility category, spam is annoying. Use it with those who have already written to you or ordered at some point.

What to reply if the customer asks the price

The most common response after a menu is 'how much does it cost?'. Even if the price is in the template, many ask anyway. Reply quickly and without beating around the bush:

Sample message: "Hi {{1}}! Today's menu costs {{2}} and includes {{3}}. Shall we prepare it for you? 😋"

If the customer hesitates, don't insist. Offer options: "We also have {{4}} for {{5}}, if you want something lighter."

• {{1}}: customer's name or 'che'.
• {{2}}: menu price.
• {{3}}: what it includes (drink, dessert, etc.).
• {{4}} and {{5}}: alternative dish and its price.

What to answer if the customer asks about delivery

Another classic question: 'Do you deliver?' Respond with concrete info and a clear call to action.

Sample message: "Hi {{1}}! Yes, we deliver. Today's menu is {{2}} for {{3}}. What address should we deliver to? 🛵"

If delivery has a minimum cost or a coverage area, clarify it before they ask: "Delivery is free from {{4}} and we reach up to {{5}}."

• {{1}}: customer's name.
• {{2}} and {{3}}: menu and price.
• {{4}}: minimum amount for free delivery.
• {{5}}: coverage area.

What to answer if the customer says 'I'll think about it'

'I'll think about it' is not a no, it's a doubt. Don't pressure them, but leave the door open and create real urgency (not invented).

Sample message: "Sure {{1}}! I'll reserve today's menu for you until {{2}}. If you want, I can send you photos of the dish to make it easier to decide. 📸"

If they don't respond for a while, don't insist. A follow-up in the afternoon with tomorrow's menu is better than two messages on the same day.

How to know if the message worked

The simplest indicator: how many customers respond with an order or a specific question. If you get messages like 'okay, send me one' or 'what time do you close?', the template works. If no one responds, the problem may be the sending time or that the menu isn't appealing.

In Wando, message and campaign statistics show you how many were sent and how many got responses. Compare the response rate of a day with a menu vs. another. That number is your thermometer.

Why Meta may reject your template and how to fix it

Meta rejects templates that look like spam or that don't match the category. If you put 'Take advantage of this offer!' in a daily menu message, they'll mark it as marketing. If you mark it as utility but it has a promotional tone, they'll reject it too.

Another common reason: poorly defined variables. If {{1}} isn't clearly the name and {{2}} the price, Meta may not understand the format. Fix it like this: check that each variable has a clear purpose, that the text has no exaggerated promises, and that the category is correct. Approval can take up to 48 hours, so upload it in advance.

Formal vs. casual variant: when to use each

The formal variant ('Dear {{1}}...') is for customers you don't know well or who prefer a distant tone. Use it with companies, suppliers, or older people who haven't written to you before.

The close variant ('Hi {{1}}!...') is for regular customers who already know you and use the informal 'tú' form. If you're unsure, start formal and switch to close when the customer replies with confidence. Wando suggests the tone based on history, but the final decision is yours.