WhatsApp template for a satisfaction survey at your beauty salon

The appointment is over, the client left happy (or not), and WhatsApp goes quiet. But knowing how she felt about her time at your salon is gold: it helps you improve, spot issues before they become public, and build loyalty. With this customer satisfaction survey template, you can ask for feedback simply and professionally, without it taking up your time.

What goes in each variable

• {{1}}: the client's name (e.g., María).
• {{2}}: your salon's name (e.g., Bella Estética).

1. 1Copy the template message and replace the variables with the actual data.
2. 2In WhatsApp Business, go to Message tools > Template messages and create a new one.
3. 3Paste the text, choose the category (Marketing, if it's promotional), and send it for review. It takes up to 48 hours.
4. 4Once Meta approves it, use it to send the survey after each appointment.
5. 5In Wando, you load the template in the panel and the AI suggests it automatically when appropriate, so you don't have to remember.

When to send this survey (and when not to)

The ideal time is between 1 and 3 hours after the appointment. The experience is still fresh and the client has already had time to get home. If you wait more than 24 hours, you lose accuracy: the response becomes vague and interest drops.

Don't send it right after the service ends: the client is still at the salon or just leaving, and may feel rushed. Also don't send it on Sunday nights or holidays, unless it's a specific service from that day.

And watch out for the context: if the client had a specific issue (a delayed appointment, a result she didn't like), don't send the generic survey. First resolve the issue via direct message. An automatic survey in the middle of a complaint feels like an excuse and cools the relationship.

What to reply when she responds (the 3 most likely cases)

Most clients won't respond with just a number. They'll write something. Have ready answers for the three typical scenarios:

If she responds 9 or 10: "Thank you {{1}}! We're thrilled you had a great experience. We look forward to seeing you at your next appointment, let us know if you need anything. 😊"

If she responds 7 or 8: "Thanks for your honesty, {{1}}! It helps us a lot to improve. If you'd like to tell us what we could do to make it a 10, we're all ears."

If you respond 6 or less, or leave a negative comment: "We are very sorry that the experience did not meet expectations, {{1}}. We want to understand what happened to improve. Could you tell us a bit more? We offer you a discount coupon for your next visit as an apology."

How to know if the survey worked

The most obvious number is the response rate: how many clients answered out of how many received the message. In Wando, campaign statistics show you delivered, read, and responded, so you don't have to guess.

But the survey also works even if no one responds. If after each shift you send the message and no one complains, that is already information: it means there are no serious problems. Silence is also feedback, just less noisy.

What should worry you is a drop in positive responses or an increase in negative comments. If the average score drops from one month to another, something is changing in the service. That is where the survey stops being a formality and becomes an early warning system.

Why Meta may reject your template (and how to avoid it)

Meta reviews each template against its messaging policies. The most common rejection reasons in satisfaction surveys are:

Requesting sensitive data: if the template asks about health, religion, sexual orientation, or financial data, they reject it. An aesthetics survey cannot ask about medical conditions.

Including unsupported promises or benefits: if you say "reply and win a 20% discount" and it's not clear how to get it, it's misleading. Meta does not approve messages that look like spam.

Missing opt-in: if you can't prove that the customer agreed to receive promotional messages, the template may be rejected or your number may be limited.

To fix it: check that the text doesn't ask for sensitive information, that the benefit is clear and verifiable, and that the opt-in is documented. After correcting, resubmit for review. It takes up to 48 hours.

Formal vs. friendly variant: when to use each

The formal variant is for customers you don't know well, who come from a referral, or who have a more distant relationship with the salon. It's also useful if you work with a more conservative audience or if the service was high-end.

The friendly variant is for regular customers, younger ones, or those who already trust the team. The tone with emojis and informal language creates closeness, but if the customer never spoke to you that way, it might be off-putting.

The simple rule: if the customer writes to you formally, reply formally. If they use informal language, do the same. And if you're not sure, start with the formal one and adjust based on the response. The survey is a promotional message, so the tone should be consistent with the relationship you already have.