Use casesUse cases

How to manage equivalency and prerequisite inquiries at an academy

8 min read

If you work at a language academy (or any academy with sequential subjects), you know that inquiries about equivalencies and prerequisites are a classic. They come in via WhatsApp, they are urgent, and if you do not answer them quickly, the student signs up somewhere else. The problem is that they are not simple inquiries: they require reviewing the study plan, understanding each person's particular case, and explaining something that is not always clear. In this guide, we show you how to manage them via WhatsApp in an organized way, without going crazy and without losing students in the process.

The problem: inquiries that cannot wait

When you open enrollment, you get 50 inquiries on the same day. And among them, equivalency ones are the most delicate: the student already has prior knowledge, wants you to recognize it, and needs a clear answer to decide whether to enroll or not. If you take two days to reply, they have already signed up at another academy. Also, these questions repeat: “Will you accept the level I took at another academy?”, “Can I take English 3 if I have not taken English 2?”, “What subjects do I need to pass before taking the final exam?”. Answering the same thing over and over takes time you do not have.

  • Equivalency inquiries are urgent: the student is deciding where to enroll.
  • They are hard to answer: they require reviewing the study plan and the particular case.
  • They repeat: the same questions again and again, every year.

How to solve it via WhatsApp, step by step

  1. 1Step 1: Set up an automatic welcome reply saying that you received the inquiry and that you are checking the study plan. This prevents the student from feeling ignored, even if you take a few minutes.
  2. 2Step 2: Create a message template with the key questions you need to evaluate an equivalency: full name, subject or level they want recognized, institution of origin, year they took it, and whether they have a certificate or study program.
  3. 3Step 3: When the student replies, review the case against your study plan. If it is simple (e.g., they took the same level at another recognized academy), reply directly with the affirmative or negative answer, and briefly explain the reason.
  4. 4Step 4: If the case is complex (e.g., they took a program with different content), ask them to send you the study program via WhatsApp. That way you can compare content and give a well-founded answer.
  5. 5Step 5: Always reply with a clear deadline: “I will confirm before 18:00”. That way the student knows there is a process and does not wait without news.
  6. 6Step 6: If the answer is affirmative, take the opportunity to move forward with enrollment: send them the pre-enrollment link or arrange the tuition payment. If it is negative, offer an alternative: “You can take the previous level and take a placement exam to move faster”.

What to do when the case goes off the happy path

Case 1: The student has neither a certificate nor a study program

It's more common than it seems. Many people took classes years ago, lost their papers, or their academy didn't give them anything. In that case, offer a free placement test (or at a cost, depending on your policy). This way you can assess their actual level without relying on documentation. If you can't give a test, offer that they take the previous level with the possibility of advancing if the teacher recommends it. The idea is not to close the door on them: if the student feels stuck, they'll go to another academy.

Case 2: The student wants an equivalence that doesn't apply

Sometimes the student asks to have English 3 recognized when their previous program covered less content. In that case, be honest and clear: explain what content they're missing and what options they have. You can tell them: "Your program covers up to level B1, but our English 3 is B2. We suggest you take English 2 and take a placement test to see if you can skip to English 3." Don't promise something that doesn't apply, but offer them a path to get there.

Case 3: The student needs an urgent answer and you don't have time to review

This happens during enrollment periods: you're flooded with messages and can't review each case right away. The solution is to set an internal SLA (service level agreement): for example, respond to equivalence queries within a maximum of 24 business hours. Set up an automatic response to communicate this: "Thank you for your inquiry. We are reviewing your case and will respond before 18:00 on the next business day." This way, the student knows their query is being processed and they won't message you every two hours.

How to measure if your management improved

It's not enough to respond: you need to know if you're doing it well. Here are some metrics you can track, even in a spreadsheet:

  • Average response time: how long it takes you to answer an equivalence query. If it's more than 24 hours, you're losing students.
  • Conversion rate: of the equivalence queries you answer, how many end in enrollment? If it's low, maybe your response isn't clear or you're taking too long.
  • Number of repeated queries: if the student writes to you two or three times about the same thing, it's a sign that the first response wasn't clear.
  • Satisfaction level: you can send a quick survey via WhatsApp after resolving the query, with a simple "Did you find the response clear?".

How a tool like Wando makes this easier

Wando is an Argentine SaaS that uses artificial intelligence to help you respond to WhatsApp Business messages. The AI suggests responses and you approve them with a click: it doesn't respond on its own without supervision. This is key for equivalence queries, because the AI learns from your actual responses and, over time, suggests increasingly accurate responses. For example, if you always respond the same way to "Do you accept the level from another academy?", the AI will learn your way of responding and suggest it automatically. So you don't have to write everything from scratch every time.

Additionally, Wando gives you a message inbox with AI suggestions, templates (HSM) and campaigns, contacts with tags, message and campaign statistics, multi-agent, scheduled auto-responses, and audio transcription. It uses Meta's official WhatsApp API, so it's reliable. And it's designed for SMEs in Latin America, in Spanish and with local support. It's not a flow chatbot that you have to program: it's a tool that adapts to your way of working.

Wando doesn't replace your judgment: the AI suggests, you approve. For sensitive queries like equivalences, you always have control.

Common errors when managing these queries

  • Taking more than 24 hours to respond: the student signs up at another academy.
  • Responding without reviewing the curriculum: you make a mistake and then have to retract.
  • Not requesting the necessary documentation: later you can't validate the equivalence.
  • Not offering an alternative when the equivalence doesn't apply: the student gets frustrated and leaves.
  • Not logging queries: you don't know how many you received, how many you converted, and how many you lost.

Frequently asked questions about equivalences and prerequisites

  • What is an equivalence?
  • How do I know if my subject is equivalent to one from another academy?
  • What happens if I don't have the certificate?
  • How long does the evaluation of an equivalence take?
  • Can I take a prerequisite subject if I haven't passed the previous one?
  • What is a placement test?
  • Do equivalences have a cost?

Conclusion

Managing inquiries about equivalences and prerequisites on WhatsApp doesn't have to be chaos. With a clear process, quick responses, and the support of a tool like Wando that suggests answers and learns from the way you work, you can turn those inquiries into enrollments. The key is not to keep the student waiting, to be clear, and to always offer an alternative path if the equivalence doesn't apply. That way, your academy not only doesn't lose students: it gains a reputation for responding quickly and well.

Frequently asked questions

What is an equivalency at an academy?+

It is the recognition that a subject or level taken at another institution has equivalent content to one in your curriculum, so the student does not have to repeat it.

How do I know if a subject is equivalent to one from another academy?+

You have to compare the syllabus of the subject the student took with yours. If the content is similar in scope and depth, it may be equivalent. If not, you can offer a placement test.

What do I do if the student has no certificate or syllabus?+

Offer them a placement test to assess their real level. If that is not possible, suggest they take the previous level with the possibility of advancing if the teacher recommends it.

How long does the equivalency evaluation take?+

It depends on each case, but ideally you should respond within 24 business hours. If it is complex, communicate a clear deadline to the student so they are not left waiting.

Can I take a prerequisite subject if I have not passed the previous one?+

Generally, no. Prerequisites exist to ensure the student has the necessary prior knowledge. An exception can be made with a prior assessment, but it is not common.

What is a placement test?+

It is a test the academy uses to assess a student's real level, without relying on previous certificates. It serves to place them in the appropriate level or to validate an equivalency.

Do equivalencies have a cost?+

It depends on each academy's policy. Some charge them as part of enrollment, others are free. The important thing is to communicate this clearly from the first message.

Answer WhatsApp with AI

Try Wando free. No credit card required.

Create free account