📖 WhatsApp Business glossary
12 pages, translated from our Spanish originals and kept in sync weekly.
Audio transcription
Audio transcription turns WhatsApp voice messages into text. We explain how it works, why it matters for an SMB, and what mistakes to avoid when using it.
Read itWhatsApp QR Code
The WhatsApp QR code is a direct link to a WhatsApp chat that activates when scanned. We explain how it works, why it's useful for your SMB, and common mistakes when using it.
Read itAPI key: what it is and how to use it to connect WhatsApp Business
An API key is a secret key that identifies your system to a service like WhatsApp. Here we explain what it is, what it's for, how it's used in practice, what mistakes to avoid and when you don't need it, with concrete examples for an SMB.
Read itWhat Is Meta Business Suite
Meta Business Suite is Meta's free tool for managing Facebook, Instagram, and WhatsApp from a single dashboard. We explain what it does, what it doesn't do, how it connects to WhatsApp, and when it makes sense to add an AI tool.
Read itWhat is spam on WhatsApp
Spam on WhatsApp is any unwanted or mass message that violates Meta's policies. We explain how it affects your business, how to avoid it, and why AI with human oversight is the best alternative.
Read itWhat is conversational AI and how is it used on WhatsApp
Conversational AI is the technology that allows a system to understand messages written in natural language and propose coherent responses. On WhatsApp Business it is used to respond faster, but with one key difference: it is not a menu-based chatbot, it learns from the business's real responses and the team approves every send.
Read itWhat is a WhatsApp broadcast?
We explain what a broadcast is in WhatsApp Business, how it works, what it is used for in an SMB, and the most common mistakes when using it.
Read itWhat are interactive messages
WhatsApp interactive messages let your customers respond with a tap instead of typing. We explain how they work, why they help your SMB, and what mistakes to avoid.
Read itBSP (Business Solution Provider): what it is and how it works in WhatsApp Business
A BSP (Business Solution Provider) is a company authorized by Meta that connects you to the official WhatsApp Business API. Here we explain what it does, what it doesn't do, how much it costs, how to choose one and what to look at before hiring one for your SMB.
Read itCoexistence (app and API on the same number)
Coexistence lets you use the WhatsApp app and the WhatsApp Business API on the same number, with Meta's rules and limits. We explain how it works, when it makes sense and which mistakes to avoid.
Read itWhatsApp Business API: what it is and how it works
What Meta's official WhatsApp Business API is, how it differs from the free app, how much it costs, how it connects to a business and what to look at before deciding. With concrete examples and no promises.
Read itWhatsApp Cloud API: what it is and how to use it in a business
The WhatsApp Cloud API is Meta's official way to connect WhatsApp to a management system: it lets you receive and reply to messages from a platform, use approved templates and measure customer service. Here's what it is, what you need to get started, how much it costs and what to look at before choosing a provider.
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