Cliengo vs Botmaker: Which One Is Right for WhatsApp?

If you're here, you're probably evaluating two names that sound big in the world of chatbots: Cliengo and Botmaker. Both are Argentine, both handle conversations, but they approach the problem differently. And the difference matters, especially if what you want is to better manage your WhatsApp without going crazy.

In this comparison, we tell you what each one is for, what they excel at, where they fall short, and what type of business each one suits. No beating around the bush. At the end, we leave you with an alternative you might not have on your radar.

Cliengo: the specialist in capturing leads from the web

Cliengo was born to turn your website visitors into leads. Its web chatbot is the most mature in the local market: it greets, qualifies, and schedules without you doing anything. If your business relies on the contact form or web inquiries, Cliengo is a serious workhorse.

It also adds WhatsApp, Instagram, and Facebook in the same place, so it's not just web. But its strength remains that: the web chat. If your priority is WhatsApp and you don't have a site with traffic, you might be paying for features you don't use.

The entry price is higher than other options, and automation uses pre-programmed flows with a layer of AI on top. For an SME that wants something simple, it might be more than it needs.

• Ideal for businesses with a website and traffic that want to capture leads.
• Multichannel: web, WhatsApp, Instagram, and Facebook.
• Basic CRM with lead qualification included.

Prices, verified one by one

• Cliengo Starter: US$45/month — 2 users and 500 conversations.
• Cliengo Premium: US$119/month — more volume and marketing features.
• Cliengo Business: US$259/month — the highest tier, aimed at teams.
• Cliengo free trial: 14 days.

• Botmaker Standard: US$149/month — 3,000 conversations.
• Botmaker Scale: US$249/month — 5,000 conversations.
• Botmaker Pro: US$499/month — 10,000 conversations.
• Botmaker Enterprise: on request — custom.
• Botmaker free: The account is created for free and includes up to 300 initial conversations at no charge.

• Wando Starter: US$9.99/month — 500 contacts, 1 user.
• Wando Pro: US$19.99/month — 5,000 contacts, 3 users.
• Wando Enterprise: US$49.99/month — 25,000 contacts, unlimited users.
• Wando free trial: 14 days without a card.

Botmaker: omnichannel power for large companies

Botmaker is the platform for teams that handle high volume and multiple channels. It is designed for medium and large companies, with guided onboarding and corporate-level support. If you have a call center or a sales team that handles thousands of conversations per day, Botmaker gives you the structure.

The smallest plan is among the most expensive in the local market, and the learning curve is real: you have to configure flows, integrate channels, and maintain everything. It is not a tool you can get running in an afternoon.

If your business is small or medium and you only need WhatsApp, Botmaker is probably too much for you, both in price and complexity.

• For companies with high volume and multiple channels.
• Enterprise-level onboarding and support.
• The smallest plan is among the most expensive in the local market.

How are they similar and how are they different?

Both are omnichannel chatbots: they handle WhatsApp, web, and social media. Both are Argentine, with track records and clients in the region. And both use pre-programmed flow logic, although Cliengo adds an AI layer on top to match intentions.

The big difference is in the approach: Cliengo aims to capture leads from the web; Botmaker, to manage conversations at scale. If your world is WhatsApp and you don't have a site with traffic, neither is the most direct option.

That's where Wando comes in, which is specifically designed for WhatsApp Business. It's not a flow chatbot: AI suggests responses and your team approves them with one click. It learns from real business responses and improves on its own, without you having to program anything.

• Cliengo: best for capturing web leads.
• Botmaker: best for high omnichannel volume.
• Wando: designed for WhatsApp, with AI that learns from your team.

Prices and plans

Cliengo has an entry plan that is already more expensive than other options, and it has no free plan. Botmaker starts at an even higher tier, although the account is created free with an initial conversation limit.

Wando, on the other hand, has a 14-day free trial without a credit card, and plans starting at a monthly price accessible for an SME. The exact prices are at wando.online/pricing, and the first month has a 25% discount.

If budget is a variable, the difference in entry price between Cliengo or Botmaker and Wando is considerable. But watch out: price isn't everything. What matters is that the tool adapts to how your team works.

• Cliengo: no free plan, 14-day trial.
• Botmaker: free account with limits, no published trial.
• Wando: 14 days free without a credit card, plans starting from a low monthly price.

When is Cliengo or Botmaker the right choice, and when is Wando?

Choose Cliengo if your business lives on the web: you want to capture leads from your site, qualify them, and have the chatbot handle the first conversation. It's great if you have a portfolio, an e-commerce, or a service that people inquire about through a form.

Choose Botmaker if you handle a high volume of conversations across multiple channels and have a team that can configure and maintain flows. It's a professional tool for companies with structure.

Choose Wando if your focus is WhatsApp Business and you want to respond faster without programming anything. The AI suggests responses, your team approves them, and the tool learns from real responses. It's simple, in Spanish, and with local support.

The choice depends on your priority: if it's capturing web leads, Cliengo; if it's managing omnichannel volume, Botmaker; if it's handling your WhatsApp well without hassle, Wando. Try the one that best fits your daily routine and see which one makes your life easier.