Cliengo alternatives for ecommerce: what works best for your store?

Cliengo is an Argentine tool with years of track record, and its strength is capturing leads from your website's chat. If your online store depends on site visits and you want to turn that into inquiries, Cliengo does that job well. The problem is that its entry plan costs more than other options, and its automation is based on pre-programmed flows, not generative AI.

For an ecommerce, WhatsApp has become the main channel: people ask about stock, sizes, shipping and payment methods. That's why this comparison doesn't look at tools in general, but at what works best for you to serve and sell through WhatsApp. This is where Wando comes in, using Meta's official API and learning from your responses to suggest the next ones, without you having to program anything.

Cliengo: the web lead specialist, with a price that weighs

Cliengo is multichannel: it covers web, WhatsApp, Instagram and Facebook. That's good if your store gets a lot of web traffic and you want to capture visitors with a chatbot. Its basic CRM helps you qualify leads, and it's an Argentine company with experience.

But for a small or medium ecommerce, the entry plan can be an obstacle. If your priority is serving WhatsApp and you don't have a big team, you may be paying for features you don't use. Also, its automation combines flows with an AI layer, but it's not a generative AI that understands free language.

• Strong at: web chatbot to convert visitors into leads, basic CRM, true multichannel.
• Weak at: high entry price, flow-based automation, no generative AI.

Prices, verified one by one

• Cliengo Starter: US$45/month — 2 users and 500 conversations.
• Cliengo Premium: US$119/month — more volume and marketing features.
• Cliengo Business: US$259/month — the highest tier, aimed at teams.
• Cliengo free trial: 14 days.

• Wati Growth: US$45/month paying annually — 3 users and 500 active contacts, with no option to add more.
• Wati Pro: US$95/month — US$24 for each extra user.

• Whaticket single plan: US$49/month with monthly billing — minimum 3 users and 1 WhatsApp connection; 20% less paying annually.
• Whaticket free trial: 14 days.

• ManyChat Essential: US$14/month — 250 contacts.
• ManyChat Pro: US$29/month — 2,500 contacts.
• ManyChat free: a real Free plan: 25 active contacts and 1 user.

• Botmaker Standard: US$149/month — 3,000 conversations.
• Botmaker Scale: US$249/month — 5,000 conversations.
• Botmaker Pro: US$499/month — 10,000 conversations.
• Botmaker Enterprise: on request — custom.
• Botmaker free: the account is created for free and includes up to 300 initial conversations at no charge.

• Wando Starter: US$12.99/month — 500 contacts, 1 user.
• Wando Pro: US$26.99/month — 5,000 contacts, 3 users.
• Wando Enterprise: US$66.99/month — 25,000 contacts, unlimited users.
• Wando free trial: 14 days without a card.

Wati: polished no-code flows, but designed for the global market

Wati is a global platform with a very mature no-code flow builder. If you like building visual automations and your store sells to English-speaking customers, Wati can work well. It has many integrations with third-party tools.

The problem is that its entry plan doesn't let you add extra users or contacts: if you grow, you jump to a more expensive tier. On top of that, the support and the product are designed in English, and it has no free plan or published trial. For a local SMB, that can be a brake.

• Strong at: elaborate no-code flows, many integrations, proven at international scale.
• Weak at: rigid entry plan, English audience and support, no free trial.

Whaticket: the shared inbox for teams, with a minimum of 3 users

Whaticket is a shared, multichannel inbox, widely used in Latin America. If your store has a team of several people handling the same WhatsApp, Whaticket handles that well: several agents without stepping on each other.

The catch is that its minimum plan is 3 users. If you're a one- or two-person business, you pay for three. And its automation is flow-based, not AI that understands free-form language. For an ecommerce just starting out, it can be more than you need.

• Strong at: shared inbox, designed for teams, local support.
• Weak at: minimum 3 users, flow-based automation, no generative AI.

ManyChat: the king of Instagram and Messenger, with a real free plan

ManyChat has a genuinely free plan, not a disguised trial. If your store sells a lot through Instagram and Messenger, and you want to build campaign funnels, ManyChat is the reference. Its entry price is low and there's a huge amount of material in its community.

But its center of gravity is Meta's networks, not WhatsApp as a support channel. It is designed for marketing, not for a team to handle stock or shipping inquiries. And the material is mostly in English. If your focus is WhatsApp, it will fall short for you.

• Strong at: a real free plan, Instagram and Messenger funnels, low price.
• Weak at: WhatsApp is not its focus, designed for marketing, not support.

Botmaker: omnichannel power, but at enterprise pricing

Botmaker is an omnichannel platform for mid-sized and large companies. If your store has a high volume of conversations and several channels, Botmaker can be a serious option. Its guided onboarding and enterprise-level support are a plus.

The thing is that its smallest plan starts at a high price, and the platform's complexity is significant. For an ecommerce that is just taking off, it can be excessive. And although the account is created for free with some conversations, it does not publish a formal free trial.

• Strong at: omnichannel power, enterprise-level support, high volume.
• Weak at: high price, complexity, designed for large companies.

Wando: AI that learns from your replies, designed for LatAm SMBs

Wando is an Argentine SaaS that uses Meta's official WhatsApp API. Its differentiator is that the AI suggests replies and your team approves them with one click: it does not reply on its own without supervision. And the best part: it learns from your business's real replies, so it improves on its own, without programming flows.

For an ecommerce, that means you can handle questions about sizes, shipping and payments with suggestions that adapt to how you respond. It has features like an inbox with AI suggestions, templates and campaigns, contacts with tags, statistics, multi-agent and auto-replies by schedule. It also integrates with Google Sheets, Mercado Pago and webhooks to Make, Zapier, n8n and Slack.

And something important: it has a 14-day free trial without a card, and plans from a low price, with a discount on the first month. Prices are in dollars and you can check them at wando.online/pricing.

• Strong in: AI that learns from your responses, human-in-the-loop, affordable price, local support.
• Weak in: it's newer than others, fewer integrations than Wati, no free plan (trial only).

Choosing between these tools depends on your moment and your focus. If your store lives on capturing leads on the web, Cliengo can be your ally, even if you pay more. If your priority is handling WhatsApp with AI that learns from how you respond, Wando is an option designed for that, without flows to maintain. Try the 14-day free trial and see if the suggestions save you time. And if your team is large or you sell a lot on Instagram, maybe Whaticket or ManyChat work better for you. There's no single answer: there's one that adapts to your business.