Cliengo alternatives for ecommerce: what's best for your store?

Cliengo is an Argentine tool with years of experience, and its strength is capturing leads from your website's chat. If your online store depends on site visits and you want to turn that into inquiries, Cliengo does that job well. The problem is that its entry-level plan costs more than other options, and its automation is based on pre-programmed flows, not generative AI.

For an ecommerce, WhatsApp has become the main channel: people ask about stock, sizes, shipping, and payment methods. That's why this comparison doesn't look at the tools in general, but rather what's best for you to serve and sell via WhatsApp. That's where Wando comes in, which uses Meta's official API and learns from your responses to suggest the next ones, without you having to program anything.

Cliengo: the web lead specialist, with a price that weighs

Cliengo is multichannel: it covers web, WhatsApp, Instagram, and Facebook. That's good if your store receives a lot of web traffic and you want to capture visitors with a chatbot. Its basic CRM helps you qualify leads, and it's an Argentine company with experience.

But for a small or medium ecommerce, the entry-level plan can be an obstacle. If your priority is to handle WhatsApp and you don't have a large team, you might pay for features you don't use. Additionally, its automation combines flows with an AI layer, but it's not generative AI that understands free language.

• Strong in: web chatbot to convert visitors into leads, basic CRM, real multichannel.
• Weak in: high entry price, flow-based automation, not generative AI.

Prices, verified one by one

• Cliengo Starter: US$45/month — 2 users and 500 conversations.
• Cliengo Premium: US$119/month — more volume and marketing features.
• Cliengo Business: US$259/month — the highest tier, aimed at teams.
• Cliengo free trial: 14 days.

• Wati Growth: US$45/month billed annually — 3 users and 500 active contacts, no option to add more.
• Wati Pro: US$95/month — US$24 for each extra user.

• Whaticket Single plan: US$49/month with monthly billing — minimum 3 users and 1 WhatsApp connection; 20% less when billed annually.
• Whaticket free trial: 14 days.

• ManyChat Essential: US$14/month — 250 contacts.
• ManyChat Pro: US$29/month — 2,500 contacts.
• ManyChat free: Real Free Plan: 25 active contacts and 1 user.

• Botmaker Standard: US$149/month — 3,000 conversations.
• Botmaker Scale: US$249/month — 5,000 conversations.
• Botmaker Pro: US$499/month — 10,000 conversations.
• Botmaker Enterprise: on request — custom.
• Botmaker free: The account is created for free and includes up to 300 initial conversations at no charge.

• Wando Starter: US$9.99/month — 500 contacts, 1 user.
• Wando Pro: US$19.99/month — 5,000 contacts, 3 users.
• Wando Enterprise: US$49.99/month — 25,000 contacts, unlimited users.
• Wando free trial: 14 days without a card.

Wati: polished no-code flows, but designed for the global market

Wati is a global platform with a very mature no-code flow builder. If you like building visual automations and your store sells to English-speaking customers, Wati can work well. It has many integrations with third-party tools.

The problem is that their entry plan doesn't let you add extra users or contacts: if you grow, you jump to a more expensive tier. Also, support and the product are designed in English, and they have no free plan or published trial. For a local SME, that can be a brake.

• Strong in: elaborate no-code flows, many integrations, proven on an international scale.
• Weak in: rigid entry plan, audience and support in English, no free trial.

Whaticket: the shared inbox for teams, with a minimum of 3 users

Whaticket is a shared, multichannel inbox, widely used in Latin America. If your store has a team of several people handling the same WhatsApp, Whaticket handles that well: multiple agents without stepping on each other.

The catch is that their minimum plan is for 3 users. If you're a one- or two-person business, you pay for three. And their automation is flow-based, not AI that understands free language. For an ecommerce just starting out, it might be more than it needs.

• Strong in: shared inbox, designed for teams, local support.
• Weak in: minimum 3 users, flow-based automation, no generative AI.

ManyChat: the king of Instagram and Messenger, with a real free plan

ManyChat has a truly free plan, not a disguised trial. If your store sells a lot through Instagram and Messenger, and you want to build campaign funnels, ManyChat is the reference. Its entry price is low and there's a ton of material in its community.

But its center of gravity is Meta's networks, not WhatsApp as a customer service channel. It's designed for marketing, not for a team to handle stock or shipping inquiries. And the material is mostly in English. If your focus is WhatsApp, it will fall short.

• Strong in: real free plan, Instagram and Messenger funnels, low price.
• Weak in: WhatsApp is not its focus, designed for marketing, not customer service.

Botmaker: omnichannel power, but at an enterprise price

Botmaker is an omnichannel platform for medium and large businesses. If your store has a high volume of conversations and multiple channels, Botmaker can be a serious option. Its accompanied onboarding and enterprise-level support are a plus.

The issue is that its smallest plan starts at a high price, and the complexity of the platform is great. For an ecommerce that is just starting out, it can be excessive. And although the account is created for free with some conversations, it does not publish a formal free trial.

• Strong in: omnichannel power, enterprise-level support, high volume.
• Weak in: high price, complexity, designed for large businesses.

Wando: AI that learns from your answers, designed for SMEs in LatAm

Wando is an Argentine SaaS that uses Meta's official WhatsApp API. Its differentiator is that the AI suggests responses and your team approves them with a click: it doesn't respond on its own without supervision. And the best part: it learns from your business's real responses, so it improves on its own, without programming flows.

For an ecommerce, that means you can handle inquiries about sizes, shipping, and payments with suggestions that adapt to how you respond. It has features like an inbox with AI suggestions, templates and campaigns, contacts with tags, statistics, multi-agent, and scheduled auto-replies. It also integrates with Google Sheets, Mercado Pago, and webhooks to Make, Zapier, n8n, and Slack.

And something important: it has a free 14-day trial without a credit card, and plans starting from a low price, with a discount on the first month. Prices are in US dollars and you can check them at wando.online/pricing.

• Strong in: AI that learns from your responses, human-in-the-loop, affordable price, local support.
• Weak in: it's newer than others, fewer integrations than Wati, no free plan (only trial).

Choosing between these tools depends on your stage and your focus. If your store lives off capturing leads on the web, Cliengo can be your ally, even if you pay more. If your priority is handling WhatsApp with AI that learns from how you respond, Wando is an option designed for that, without flows to maintain. Try the free 14-day trial and see if the suggestions save you time. And if your team is large or you sell a lot on Instagram, maybe Whaticket or ManyChat suit you better. There is no single answer: there is one that adapts to your business.