Alternatives to Wati for beauty salons: Wando, Whaticket, and more

If you have a beauty salon and you're using Wati or thinking about hiring it, you've surely noticed that it's a powerful tool, but with a price that can be high for a small business. The good news: there are alternatives on the market designed for Latin American SMEs that adapt better to fields like aesthetics.

In this comparison, we show you what each one offers, what it stands out for, and what type of business each one suits best. No beating around the bush, with concrete data.

Disclaimer: this guide is written by the Wando team, so our bias is obvious. But we promise we'll be honest about the limits of each tool, including ours.

Wati: the global giant, but with a price that hurts

Wati is a global platform with a very polished no-code flow builder. If your salon has an international audience or you handle multiple languages, Wati is a solid option. It also has many integrations with third-party tools.

The problem: its entry plan doesn't allow additional users or contacts. If your salon grows, you jump up a level and the price rises quite a bit. Additionally, support and materials are designed in English, which can be an obstacle if you don't handle the language.

For a local beauty salon, Wati can be like using a bulldozer to plant a flowerpot: it works, but it's much more than you need and at a high cost.

• Mature no-code flow builder
• Many international integrations
• No free plan, no trial
• Entry plan limited in users and contacts

Prices, verified one by one

• Wati Growth: US$45/month paying annually — 3 users and 500 active contacts, with no possibility of adding more.
• Wati Pro: US$95/month — US$24 for each extra user.

• Whaticket Single plan: US$49/month with monthly billing — minimum 3 users and 1 WhatsApp connection; 20% less when paying annually.
• Whaticket free trial: 14 days.

• Cliengo Starter: US$45/month — 2 users and 500 conversations.
• Cliengo Premium: US$119/month — more volume and marketing features.
• Cliengo Business: US$259/month — the highest tier, aimed at teams.
• Cliengo free trial: 14 days.

• ManyChat Essential: US$14/month — 250 contacts.
• ManyChat Pro: US$29/month — 2,500 contacts.
• ManyChat free: Real Free Plan: 25 active contacts and 1 user.

• Botmaker Standard: US$149/month — 3,000 conversations.
• Botmaker Scale: US$249/month — 5,000 conversations.
• Botmaker Pro: US$499/month — 10,000 conversations.
• Botmaker Enterprise: on request — custom.
• Botmaker free: The account is created free and includes up to 300 initial conversations at no charge.

• Wando Starter: US$9.99/month — 500 contacts, 1 user.
• Wando Pro: US$19.99/month — 5,000 contacts, 3 users.
• Wando Enterprise: US$49.99/month — 25,000 contacts, unlimited users.
• Wando free trial: 14 days without a card.

Wando: the local AI alternative that learns from your business

Wando is an Argentine SaaS that uses artificial intelligence to help you reply to WhatsApp Business messages. The AI suggests replies and you approve them with a click, so it does not respond on its own without supervision. This is key for a beauty salon: you can keep control of the conversation while saving time.

The real difference: Wando learns from the replies you give and improves on its own. You do not have to program flows like in Wati or ManyChat. It is like having an assistant that adapts to the way you handle things, not the other way around.

Plus, it is designed for SMEs in Latin America, in Spanish, with local support. Prices start at a much more accessible tier than Wati, and there is a 14-day free trial without a card. That lets you try it with no commitment and see if it fits your salon.

• AI that suggests replies and learns from your real responses
• Affordable pricing for SMEs (check current plans at wando.online/pricing)
• 14-day free trial without a card
• Support in Spanish, designed for Latin America
• Message inbox, templates, campaigns, statistics, and multi-agent

Whaticket: for teams that need a shared inbox

Whaticket is a shared multi-agent and multichannel inbox, very common in Latin America. If your salon has several people handling the same WhatsApp, Whaticket handles conversation distribution very well without overlapping.

The problem: its minimum plan is for 3 users. If your salon has just one or two people, you will pay for three. Also, automation is flow-based, not AI that understands free language. That is, you have to program the replies; the tool does not learn on its own.

For a team of 3 or more people handling a high volume of messages, Whaticket is a solid option. For a small salon, it may be more than you need.

• Well-resolved shared inbox
• Designed for teams from the start
• Minimum plan of 3 users
• Automation through flows, not generative AI

Cliengo: to capture leads from your website and social media

Cliengo is an Argentine multi-channel chatbot platform, originating from website chat. If your salon has a website and you want to convert visitors into leads, Cliengo is its strength.

The problem: the entry price is high for an SME that only needs WhatsApp. Also, the automation combines pre-programmed flows with an AI layer, not generative AI from the start.

For a salon that already has a website with traffic and wants to capture leads from there, Cliengo can be a good option. For handling WhatsApp, it is more expensive and less flexible than other alternatives.

• Web chatbot to capture leads
• Multi-channel: web, WhatsApp, Instagram, and Facebook
• Basic CRM with lead scoring
• High entry price for WhatsApp only

ManyChat: for campaigns on Instagram and Messenger

ManyChat is a chat marketing tool, focused on Instagram and Messenger. If your salon thrives on Instagram campaigns, ManyChat is the benchmark.

The problem: its center of gravity is Meta's networks, not WhatsApp as a customer service channel. It is designed for marketing funnels, not for a team to handle inquiries. The audience and content are mostly in English.

For a salon that wants to automate its Instagram campaigns, ManyChat is excellent. For handling WhatsApp, it is less efficient than a specialized tool.

• Real Free Plan: 25 active contacts and 1 user
• Benchmark for automating Instagram and Messenger
• Low entry price among paid plans
• Not designed for WhatsApp customer service

Botmaker: for large companies with high volume

Botmaker is an omnichannel conversational automation platform, aimed at medium and large companies. If your salon has multiple channels and a high volume of conversations, Botmaker can be an option.

The problem: the smallest plan is US$149/month, which is too much for an SME. The complexity of the platform is the flip side of its power.

For a salon that is part of a chain or has a very high volume, Botmaker can justify its price. For an independent salon, it is excessive.

• Omnichannel power and coverage for high volume
• Accompanied onboarding and enterprise-level support
• Expensive entry plan for SMEs
• High complexity

In summary, there is no perfect tool for everyone. If your salon is small or medium and you want to handle WhatsApp with AI that learns from your business, Wando is an option designed for you. If you need complex no-code flows and have the budget, Wati remains a benchmark. And if your priority is Instagram campaigns, ManyChat is unbeatable. The important thing is to test, compare, and choose what best fits your way of working.