Wati alternatives for beauty salons: Wando, Whaticket and more

If you run a beauty salon and you're using Wati or thinking about hiring it, you've probably already noticed that it's a powerful tool, but with a price that can be high for a small business. The good news: there are alternatives on the market that are designed for SMBs in Latin America and that adapt better to industries like aesthetics.

In this comparison we show you what each one offers, where it stands out and what type of business each one is suited for. No beating around the bush, with concrete data.

Disclaimer: this guide is written by the Wando team, so our bias is obvious. But we promise to be honest about the limits of each tool, including ours.

Wati: the global giant, but with a price that hurts

Wati is a global platform with a very polished no-code flow builder. If your salon has an international audience or you handle several languages, Wati is a solid option. It also has a huge number of integrations with third-party tools.

The problem: its entry plan doesn't allow additional users or contacts. If your salon grows, you jump a tier and the price goes up quite a bit. Also, support and materials are designed in English, which can be an obstacle if you don't handle the language.

For a local beauty salon, Wati can be like using a bulldozer to plant a flowerpot: it works, but it's much more than you need and at a high cost.

• Mature no-code flow builder
• Many international integrations
• No free plan, no trial
• Entry plan limited in users and contacts

Prices, verified one by one

• Wati Growth: US$45/month billed annually — 3 users and 500 active contacts, with no option to add more.
• Wati Pro: US$95/month — US$24 for each additional user.

• Whaticket Single plan: US$49/month with monthly billing — minimum 3 users and 1 WhatsApp connection; 20% less when billed annually.
• Whaticket free trial: 14 days.

• Cliengo Starter: US$45/month — 2 users and 500 conversations.
• Cliengo Premium: US$119/month — more volume and marketing features.
• Cliengo Business: US$259/month — the highest tier, aimed at teams.
• Cliengo free trial: 14 days.

• ManyChat Essential: US$14/month — 250 contacts.
• ManyChat Pro: US$29/month — 2,500 contacts.
• ManyChat free: A real Free plan: 25 active contacts and 1 user.

• Botmaker Standard: US$149/month — 3,000 conversations.
• Botmaker Scale: US$249/month — 5,000 conversations.
• Botmaker Pro: US$499/month — 10,000 conversations.
• Botmaker Enterprise: on request — custom.
• Botmaker free: The account is created for free and includes up to 300 initial conversations at no charge.

• Wando Starter: US$12.99/month — 500 contacts, 1 user.
• Wando Pro: US$26.99/month — 5,000 contacts, 3 users.
• Wando Enterprise: US$66.99/month — 25,000 contacts, unlimited users.
• Wando free trial: 14 days without a card.

Wando: the local AI alternative that learns from your business

Wando is an Argentine SaaS that uses artificial intelligence to help you reply to WhatsApp Business messages. The AI suggests replies and you approve them with one click, so it doesn't reply on its own without supervision. This is key for a beauty salon: you can stay in control of the conversation while saving time.

The real difference: Wando learns from the replies you give and improves on its own. You don't have to program flows like in Wati or ManyChat. It's like having an assistant that adapts to the way you serve customers, not the other way around.

It's also designed for SMBs in Latin America, in Spanish, with local support. Prices start at a much more accessible tier than Wati and there's a 14-day free trial with no card required. That lets you try it with no commitment and see if it fits your salon.

• AI that suggests replies and learns from your real replies
• Affordable price for SMBs (check current plans at wando.online/pricing)
• 14-day free trial with no card required
• Support in Spanish, designed for Latin America
• Message inbox, templates, campaigns, statistics and multi-agent

Whaticket: for teams that need a shared inbox

Whaticket is a shared multi-agent and multichannel inbox, very common in Latin America. If your salon has several people handling the same WhatsApp, Whaticket handles the distribution of conversations very well without overlapping.

The problem: its minimum plan is 3 users. If your salon is a one-person or two-person operation, you'll be paying for three. Also, automation is based on flows, not AI that understands free-form language. In other words, you have to program the replies; the tool doesn't learn on its own.

For a team of 3 or more people handling a high volume of messages, Whaticket is a solid option. For a small salon, it may be more than you need.

• Shared inbox done well
• Built for teams from the start
• Minimum plan of 3 users
• Automation through flows, not generative AI

Cliengo: to capture leads from your website and social media

Cliengo is an Argentine multichannel chatbot platform, originally built around website chat. If your salon has a website and you want to turn visitors into leads, Cliengo is strong at that.

The problem: the entry price is high for a small business that only needs WhatsApp. Also, its automation combines preprogrammed flows with an AI layer, not generative AI from the start.

For a salon that already has a website with traffic and wants to capture leads from there, Cliengo can be a good option. For handling WhatsApp, it is more expensive and less flexible than other alternatives.

• Web chatbot to capture leads
• Multichannel: web, WhatsApp, Instagram and Facebook
• Basic CRM with lead scoring
• High entry price for WhatsApp only

ManyChat: for Instagram and Messenger campaigns

ManyChat is a chat marketing tool, focused on Instagram and Messenger. If your salon lives off Instagram campaigns, ManyChat is the benchmark.

The problem: its center of gravity is Meta's social networks, not WhatsApp as a customer service channel. It is designed for marketing funnels, not for a team handling inquiries. The audience and the material are mostly in English.

For a salon that wants to automate its Instagram campaigns, ManyChat is excellent. For handling WhatsApp, it is less efficient than a specialized tool.

• Real Free plan: 25 active contacts and 1 user
• A benchmark for automating Instagram and Messenger
• Low entry price among paid plans
• Not designed for WhatsApp customer service

Botmaker: for large companies with high volume

Botmaker is an omnichannel conversational automation platform, aimed at medium and large companies. If your salon has several channels and a high volume of conversations, Botmaker can be an option.

The problem: the smallest plan is US$149/month, which is too much for an SMB. The platform's complexity is the flip side of its power.

For a salon that is part of a chain or has a very high volume, Botmaker can justify its price. For an independent salon, it is excessive.

• Omnichannel power and coverage for high volume
• Accompanied onboarding and enterprise-level support
• Expensive entry plan for SMBs
• High complexity

In summary, there is no perfect tool for everyone. If your salon is small or medium-sized and you want to handle WhatsApp with AI that learns from your business, Wando is an option designed for you. If you need complex no-code flows and you have the budget, Wati remains a benchmark. And if your priority is Instagram campaigns, ManyChat is unbeatable. The important thing is that you try them, compare them, and choose the one that best fits the way you work.