ManyChat alternatives for ecommerce: what works best for your store?

If you run an online clothing store, ManyChat probably rings a bell: it's the go-to tool for automating Instagram and Messenger, and it has a free plan that hooks you. But when it comes to WhatsApp, which is where customers message you today to ask about sizes, stock, or shipping, ManyChat falls short.

In this comparison, we look at the real alternatives for ecommerce in Latin America, with a focus on WhatsApp. No fluff: every tool has its quirks, and we tell you which case each one is right for. Spoiler: there's no single tool that works for everything, but there is one that comes pretty close to what a clothing store needs.

Why ManyChat isn't enough to handle WhatsApp for a store

ManyChat is a powerhouse for marketing funnels on Instagram and Messenger. If your business runs on campaigns and answering DMs, it's a solid option with a real free plan. But its center of gravity is Meta's social networks, not WhatsApp as a support channel.

For a clothing store, WhatsApp is where customers ask 'do you have this dress in S?' or 'do you ship to Córdoba?'. That's not a funnel: that's customer support. ManyChat is designed to automate campaigns, not for a team to answer inquiries. On top of that, the material and support are mostly in English, and for a local small business, that shows.

• Real free plan, but limited to 25 contacts.
• Strong on Instagram and Messenger, not on WhatsApp.
• Designed for marketing, not for customer support.

Prices, verified one by one

• ManyChat Essential: US$14/month — 250 contacts.
• ManyChat Pro: US$29/month — 2,500 contacts.
• ManyChat free: Real Free plan: 25 active contacts and 1 user.

• Wati Growth: US$45/month paying annually — 3 users and 500 active contacts, with no possibility of adding more.
• Wati Pro: US$95/month — US$24 for each extra user.

• Whaticket Single plan: US$49/month with monthly billing — minimum 3 users and 1 WhatsApp connection; 20% less paying annually.
• Whaticket free trial: 14 days.

• Cliengo Starter: US$45/month — 2 users and 500 conversations.
• Cliengo Premium: US$119/month — more volume and marketing features.
• Cliengo Business: US$259/month — the highest tier, aimed at teams.
• Cliengo free trial: 14 days.

• Botmaker Standard: US$149/month — 3,000 conversations.
• Botmaker Scale: US$249/month — 5,000 conversations.
• Botmaker Pro: US$499/month — 10,000 conversations.
• Botmaker Enterprise: on request — custom.
• Botmaker free: The account is created for free and includes up to 300 initial conversations at no charge.

• Wando Starter: US$12.99/month — 500 contacts, 1 user.
• Wando Pro: US$26.99/month — 5,000 contacts, 3 users.
• Wando Enterprise: US$66.99/month — 25,000 contacts, unlimited users.
• Wando free trial: 14 days without a card.

Wando: AI that learns from your replies, without building flows

Wando is an Argentine tool designed for SMEs in Latin America that serve customers via WhatsApp. The difference from a classic chatbot is that you don't have to build flows: the AI suggests replies and you approve them with one click. It learns from what you answer each customer and improves on its own.

For a clothing store, this means the AI gradually learns how you answer questions about sizes, returns or payment methods, and suggests increasingly relevant replies. It's not magic: it's human-in-the-loop. You always have the final say, and you can correct it whenever needed.

It works with Meta's official WhatsApp API, so your number is not at risk of being blocked. And in addition to the inbox with suggestions, it has templates for campaigns, contacts with tags, statistics, multi-agent support and even audio transcription (ideal when someone sends you a 2-minute audio asking about the jeans you saw on Instagram).

• Free 14-day trial, no card required.
• Plans from US$12.99/month, with a 25% discount the first month.
• Integrations with Make, Zapier, n8n, Slack, Google Sheets and Mercado Pago.
• Channels: WhatsApp, Instagram and Messenger.

Wati: polished no-code flows, but designed for a different audience

Wati is a global platform for automating WhatsApp, with a very mature no-code flow builder. If you like building visual automations, it's a powerful option. But it has a couple of downsides for a small store: the entry plan doesn't allow adding users or extra contacts, so if you grow, you jump up a tier.

Also, the audience and support are designed in English, and prices are handled in dollars or euros. For a local small business that needs quick answers in Spanish, this can be an obstacle. If your store already operates at an international scale and you need complex flows, Wati is a serious option. For most clothing stores in the region, it's more than they need.

• Very complete no-code flow builder.
• Many third-party integrations.
• Entry plan with no possibility of adding users or contacts.

Whaticket: shared inbox for teams, without AI

Whaticket is a multi-agent shared inbox, widely used in Latin America. If you have a team of several people handling the same WhatsApp, it solves the mess of conversations overlapping well. It is simple and effective.

But it doesn't have AI that understands free language: automation is through preprogrammed flows. For a clothing store, that means you'll have to build the automatic replies by hand, and it won't learn from your replies. Also, the minimum plan is 3 users: if you're a one-person store, you pay for three.

• Solid shared inbox for teams.
• No generative AI: automation through flows.
• Minimum plan of 3 users.

Cliengo and Botmaker: options for capturing leads or for large companies

Cliengo is an Argentine multichannel platform, with a web chatbot that is its strong point. If your priority is capturing leads from your site, it's an interesting option. But the entry price is high for a SMB that only needs WhatsApp, and the automation combines preprogrammed flows with a layer of AI on top, not a generative AI from the start.

Botmaker, for its part, is an omnichannel platform at the corporate level: powerful, with enterprise support, but with an entry plan that is too big for a small store. If you have a high volume of conversations and several channels, it can be the option. For a clothing store that is just starting out or that has a small team, the cost and complexity are not justified.

• Cliengo: ideal for capturing leads from the web, with a high entry price.
• Botmaker: for medium and large companies, with accompanied onboarding.
• Both are multichannel, but they are not focused on WhatsApp as a customer service channel for SMBs.

No tool is perfect for everyone. If your store lives on Instagram and Messenger, ManyChat makes sense. If you need to handle WhatsApp with AI that learns from the way you reply, without programming flows and in Spanish, Wando is the closest option. Try it for 14 days without a card and see if it works for you: there's no better test than using it with your own customers.