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Cliengo alternatives for restaurants

5 min read

Cliengo is an Argentine tool with years of track record, and its strength is capturing leads from the web. But if your business is a pizzeria, what matters to you is not just attracting people: it's answering WhatsApp inquiries quickly, without burning a pizza while you type.

Here we compare Cliengo with alternatives that are designed to handle WhatsApp, especially for food service. The perspective is ours (written by the Wando team), but we provide concrete data and acknowledge what's good about each one.

Cliengo: why you choose it and why it may not be enough

Cliengo is a multichannel platform that started with web chat and adds WhatsApp, Instagram, and Facebook. Its great virtue is converting anonymous visitors to your site into qualified leads. If your website is a machine for generating inquiries, Cliengo helps you not miss any.

But be careful: for a pizzeria, the entry price is high. The initial plan already costs several dollars per month, and automation is built with preprogrammed flows with an AI layer on top. That means if an unusual or unexpected inquiry comes in, the bot may draw a blank or answer anything.

Also, Cliengo has no free plan: only a 14-day trial. If you want to try it calmly before paying, you should look at other options.

Prices, verified one by one

We verified the prices and plans we mention on cliengo.com, wati.io, whaticket.com, manychat.com, and botmaker.com on August 29, 2026. Always verify on the official site before deciding, because conditions change.

  • Cliengo Starter: US$45/month — 2 users and 500 conversations.
  • Cliengo Premium: US$119/month — more volume and marketing features.
  • Cliengo Business: US$259/month — the highest tier, aimed at teams.
  • Cliengo free trial: 14 days.
  • Wati Growth: US$45/month paying annually — 3 users and 500 active contacts, with no option to add more.
  • Wati Pro: US$95/month — US$24 for each extra user.
  • Whaticket Single plan: US$49/month with monthly billing — minimum 3 users and 1 WhatsApp connection; 20% less paying annually.
  • Whaticket free trial: 14 days.
  • ManyChat Essential: US$14/month — 250 contacts.
  • ManyChat Pro: US$29/month — 2,500 contacts.
  • ManyChat free: A real Free plan: 25 active contacts and 1 user.
  • Botmaker Standard: US$149/month — 3,000 conversations.
  • Botmaker Scale: US$249/month — 5,000 conversations.
  • Botmaker Pro: US$499/month — 10,000 conversations.
  • Botmaker Enterprise: on request — custom.
  • Botmaker free: The account is created for free and includes up to 300 initial conversations at no charge.
  • Wando Starter: US$12.99/month — 500 contacts, 1 user.
  • Wando Pro: US$26.99/month — 5,000 contacts, 3 users.
  • Wando Enterprise: US$66.99/month — 25,000 contacts, unlimited users.
  • Wando free trial: 14 days without a card.

Wando: the option that learns from your pizzeria

Wando is an Argentine SaaS that uses Meta's official WhatsApp API. The difference is in how the AI works: it's not a flow-based chatbot that you have to program. Wando suggests replies and you approve them with one click. And the best part: it learns from your real replies and improves on its own.

For a pizzeria, this means that if someone writes 'do you deliver to Villa Crespo?' or 'do you have a gluten-free option?', the AI will learn how you respond and suggest something similar next time. You don't have to build a decision tree or maintain it.

Additionally, Wando has a landing page specifically for the food industry, with features like audio transcription (for when a customer sends you a 40-second audio explaining their order) and auto-replies by schedule. And it starts with a 14-day free trial, no card required.

  • AI suggestions approved with one click (human-in-the-loop).
  • Learns from the business's real responses.
  • Message inbox, templates and campaigns.
  • Contacts with tags and statistics.
  • Multi-agent: your whole team can handle conversations without stepping on each other.
  • Low entry price, in dollars.

Wati: no-code flows, but designed for a different audience

Wati is a global platform with a very polished no-code flow builder. If you like building automations by hand and have time to design them, Wati is powerful. That said, its entry plan doesn't allow additional users or contacts: if you grow, you jump up a tier.

The price is in dollars or euros, and the audience and support are designed in English. For a neighborhood pizzeria that serves in Spanish, that can be a problem. And it doesn't publish a free trial, so you can't try before you pay.

Whaticket: good multi-agent, but with a minimum number of users

Whaticket is a multi-agent shared inbox, widely used in Latin America. If you have a team of several people handling the same WhatsApp, Whaticket handles conversation distribution well. But the minimum plan is 3 users: if you're alone or there are two of you, you pay for three.

Also, the automation works through flows, not through AI that understands free-form language. For a pizzeria that receives varied inquiries, you'll have to program every scenario. And it doesn't have a free plan either.

ManyChat: free, but for marketing, not for customer service

ManyChat is the go-to for automating Instagram and Messenger, and it has a real free plan, not a disguised trial. If your pizzeria lives off Instagram campaigns, ManyChat works for building funnels and replying to direct messages.

But its center of gravity is Meta's social networks, not WhatsApp as a customer service channel. It isn't designed for a team to handle order inquiries. And the materials and support are mostly in English.

Botmaker: power for big players, but expensive for an SMB

Botmaker is a corporate-level omnichannel platform. If you have a pizza chain with high volume and several channels, Botmaker can be an option. But the smallest plan starts at a high price, and the platform's complexity is the flip side of its power.

For an independent pizzeria that wants to answer WhatsApp without going crazy, Botmaker is overkill. The account is created for free with 300 initial conversations, but after that you have to pay.

In short: if your thing is capturing leads from the web, Cliengo is still a valid option. But if what you need is to handle WhatsApp simply, with an AI that learns from your business and at an accessible price, Wando is an alternative designed for the food service industry. Try it for 14 days without a card and see if it convinces you.

Frequently asked questions

Does Cliengo have a free plan?+

No, Cliengo does not have a free plan. It offers a 14-day trial, but after that you have to pay for the entry-level plan.

Is Wando good for a small pizzeria?+

Yes, Wando is designed for SMBs in Latin America. You can start on your own or with a couple of people, and it has a dedicated landing page for restaurants.

What makes Wando different from a flow-based chatbot?+

Wando uses generative AI that learns from your real replies. You don't have to build flows: the AI suggests replies and you approve them with one click.

Does Wati have a free trial?+

No, Wati does not publish a free trial. And its entry-level plan does not allow adding extra users or contacts.

Is ManyChat good for handling a pizzeria's WhatsApp?+

ManyChat is more for Instagram and Messenger marketing. For handling order inquiries on WhatsApp, it is not the best option.

Is Botmaker for SMBs?+

Botmaker targets medium and large companies. Its smallest plan is expensive for an SMB, and the platform is complex.